A slow website is a problem for all publishers.
There are 3 main issues here
- It’s a loss of revenue. Most people are too impatient to wait around for a slow website to load
- A slow website looks less professional and
- If you’re making your website download more files, your hosting fees will eventually go up
So what’s the solution?
There are 2 file types that you are most likely working with: one is JPEG, and the 2nd is PNG. JPEG does a good job all by itself compressing the file so when you upload a file to your WordPress site as a JPEG it’s probably already optimized. When you export a JPEG from your image program it will automatically compress your image file.
Working with PNG’s is a different story. PNG’s are larger files and generally of higher quality, and also have the benefit of transparency, which means you can overlay a PNG on another image and the other image will show through which makes for great graphics. Anytime you take a screenshot you will get a PNG file as well.
So what should you do to squeeze a PNG file?
The solution is a website called TinyPNG.com All you have to do is:
- go to TinyPNG.com
- drag your PNG file into the Drop box
- and voilà the file is compressed and is ready for download to your computer.
I find that my file sizes for all my images shrink between 50% an 80% in size. It’s amazing and my images load a lot faster.
So go try it, it’s free, and you have nothing to lose (and drop them a couple of bucks for their effort).