The story starts with Dartmouth College, who needed a way to put their Dartmouth Engineer Magazine online to reach alumni and current/prospective students.
WordPress needed issues
As a traditional publisher with an issue based production cycle they needed to be able to load up all their stories and publish each issue with one click. They also required a state of the art publishing system to enable email subscribers, attract Google searches and be able to distribute their story socially into Facebook, Twitter and other social media properties. Naturally they chose WordPress.
The IssueManager Theme was born to help Dartmouth manage each issue produced. From there we developed the plugin version of IssueManager, and decided to simply call it IssueM. Today over 1000 publishers use IssueM to manage their web based issues.
The metered paywall
Our Leaky Paywall took inspiration from The New York Times when they rolled the dice a few years ago. Their introduction of the metered paywall (which lets readers sample a few free articles before requiring to subscribe) delivered 2 major benefits: Every article they publish shows up and ranks well in in Google search, AND every article on their site is fully shareable in Facebook and the rest of social media. In today’s search and sharing economy these features are a must have. As of mid 2017, the NYTimes is approaching 2 million digital subscribers and is continuing to refine their metered approach.
Today over 300 publishers use Leaky Paywall and it is being integrated with more payment platforms and fulfillment services.
Apps have been in a rough spot for a while… they are expensive to build, time consuming to manage, and were standalone services. We decided to change that by introducing our UniPress platform for iOS and Android that integrates WordPress content, Leaky Paywall subscriptions, and IssueM web issues for a 1 click dashboard solution without breaking the bank.
Jesse McDougall joined us in the spring of 2014 in order to share his publishing expertise with publishers seeking a better way to distribute content. Jesse is a publishing-industry veteran with both a respect for traditional publishing models and a desire to see the industry move forward. Jesse is also a web developer, an author, entrepreneur, and a newly-minted chicken farmer.
Jeremy Green also joined us in the summer of 2014 bringing his steady hand to WordPress plugin and theme development. Jeremy is a lead developer and is responsible for many of the plugins built. His super power is the understated elegance and cleanliness he brings in his approach to design.
The right information & the right software
The magazine/news publishing industry has a mess of publishing solutions: PDFs, flip-books, proprietary platforms, iOS, Android, Kindle, and the open web. Our mission is to provide you, the publisher, with the right tools and information so you can reach and monetize 99% of your digital audience with state of the art tools, marketing, all without breaking the bank. Why not publish with what NYTimes, WSJ, The New Yorker, and millions of others are using?
Join us on our crusade to help forge the leading platform for digital magazine and news publishing: WordPress