Leaky Paywall and WooCommerce make it easy to set up and sell your digital subscriptions, with a versatile collections of tools.
By adding a free registration level, Small Boats increased their email signups by 20% each month. Your email list is 10x more likely to subscribe.
The Subscription Accelerator™ shows you how to make your digital publication profitable, starting with The Free Subscription Level.
This month we’ve got new tips, partners, integrations, and inspiration for your journey to subscription success.
Foreign Lobby is making the most of their content with a regular subscription, with donations, and with pay-per-post articles.
Paywall Podcast Episode 16 explores different ways to sell group subscriptions and explains how, when, and why you should use each one.
Rugby News has found a way to combine a free registration level, email-based bulk subscriptions, and advertising sponsorships into something new.
IP Blocker stops incognito browsers from bypassing your paywall. Add a free level registration and they join your subscription funnel.
This month, get tools and techniques for understanding subscriber behavior and pulling them into your subscriber funnel.
Having an app can increase your paid subscriptions by 10-30%. It opens up a whole new base of subscribers and improves reader experience.
ZEEN101’s Ultimate Guidebook for News & Magazine Publishers is a quick start guide for accelerating your digital subscriptions.
The complete intro to IssueM, a publishing framework for every publisher. It creates searchable, shareable, mobile-friendly digital editions.
This month, learn how to generate revenue from tools you already have. Make the most of renewals and donations, build new products.
Learn how to create new, revenue-generating products with features that already exist on your site, in Episode 15 of the Paywall Podcast.
This episode of the Paywall Podcast walks you through the different ways of targeting your subscribers and what to say to them.
Learn how to use your touchpoints to improve the reader experience and convert paid subscriptions in this short installment of the Paywall Podcast.
With Leaky Paywall, Tea Journey Magazine has found a way to make easy money with donations, with just a few clicks of a button.
Groups can be as unique as individuals. Find the four different ways to sell bulk subscriptions to different organizations.
The May update shares ways to increase subscriptions with new uses for existing tools: your paywall, your touchpoints, even your renewals.
Stone Soup, a magazine for and by children, offers individual, group, school, and gift subscriptions with Leaky Paywall and WooCommerce.
In this Paywall Podcast episode, Greg Grisolano of LandLine Media discusses the redesign that brought a legacy publication into the future.
The April update shows off increased functionality in WooCommerce, corporate and group accounts, custom fields, VAT tax rates, and more.
When your content is unique, it requires tailored protection. Setting a tightly-metered paywall with easy subscriber access is the key.
Episode 11 of the Paywall Podcast looks at how a digital edition sells print subscriptions and how to take an annual conference virtual.
The March update includes tips and tools to reduce friction, streamline your workflow, and master the mystery of social media marketing.
Episode 10 of the Paywall Podcast is a primer on social media and email marketing from a career expert, based on real life successes.
Easily add a paid newsletter subscription with Leaky Paywall and MailChimp… complete with automated payments and expiration cut-offs
Working Together Building new tools and functionalities is a collaborative process at ZEEN101. Sometimes the ideas arise internally: trends we see in the industry, weather-proofing the software for changes in technology, and so on. But often, we build new tools because a publisher had a wild idea and wanted to see if it was possible. […]
New Uses For Old Things We’re well into the new year and it’s time to take a look at the things we have and think: How could that be better? The result is a host of new ideas for using tools you already have in new and exciting ways. Now you can do AB testing on […]
Don’t get caught out by website accessibility. Fortunately, compliance with the ADA website requirements doesn’t have to be difficult.
The Question of Revenue Should your publication be seeking subscriptions, encouraging donations, or offering memberships? The three main revenue models are a hot topic in the publishing world at the moment. The simple answer? All three. Episode 8 of the Paywall Podcast is a roundtable discussion between ZEEN101’s Pete Ericson, Jeremy Green, and Tyler Channell […]
The Lifecycle of an All-Digital Magazine In Episode 7 of the Paywall Podcast, ZEEN101’s Jeremy Green talks to Todd Moen of Catch Magazine. The Official Journal of Flyfishing Photography and Film, Catch has been an all-digital, high-resolution publication for over a decade. In that time, the magazine has weathered every storm and survived every evolution of […]
A Lifetime of Knowledge It shouldn’t be a surprise that outreach tactics can be shared between print and digital publications. The two formats are inextricably linked in many ways. In this episode of the Paywall Podcast, Pete chats with Greg Wolfe of Four String Media, who has spent an entire career helping magazines of both […]
Consider selling individual access to live stream concerts as Deutsche Grammophon does with Leaky Paywall
Happy New Year! It’s a new year for the world and for your publication. We’ve got some great new tips and tools for boosting your revenue and optimizing your publication. Now you can easily create a paid newsletter or charge individually for premium content. You can track your revenue on the dashboard and find new […]
A Different Kind of Content Strategy Wouldn’t it be nice if someone else generated some of your content for you? Wouldn’t it be even nicer if they paid you for the privilege? The richness of your content is what draws and retains your readers. Valuable content that caters to the needs and interests of your […]
Gifts That Keep On Giving The holidays are right around the corner and to help you spruce up your publication for the season, we’ve got a few new tips and tools. Add a flipbook, run some promotions, reduce your stress with simplified processes or new information, find some inspiration in the journeys other publications have taken: […]
More subscriptions, less stress Paid subscriptions are a key revenue source for most publications. Fortunately, there are any number of easy promotions and strategies a publisher can run to increase those crucial subscriptions. In this episode of the Paywall Podcast, How To Generate More Paid Subscriptions With Promotions, Pete, Jeremy, and Tyler go through a […]
Knowing the waters The success of a magazine, digital or otherwise, hinges on knowing and appealing to its readers. Understanding and catering to the needs of your target demographic is vital to your publication. The Fisherman has gone all out to do just that. Fishing is, of course, a variable experience. It depends on the […]
A profile of a successful publication Every profitable publication is born out of a wealth of experience that can be shared. In this episode of the Paywall Podcast, Interview with Street Photography Magazine, Pete sits down with Bob, the founder of Street Photography Magazine, to discuss the journey and strategies that built its success. Listen […]
New ideas for a profitable publication Every publication is different, but even small or unusual publications can be profitable. In the third episode of the Paywall Podcast, 6 Examples of Successful Publication & Product Launches, Pete, Jeremy, share diverse examples of publishers who found creative ways to generate revenue. Get our free guidebook: The Publishers’ […]
Fine-Tuning For Fall You already have a fully-stocked tool kit for the success of your publication. But are you using every feature and function to its full potential? With a handful of updates, small and large, new integrations, and a whole bunch of tips on optimizing what you already have, it’s time to take your publication to the […]
An Overlooked Opportunity A profitable digital publication has a lot of moving pieces. Your ever-growing archive of content, your paywall protector, the teasing newsletters, your various subscription levels: all of these play a part in your success. So it’s easy to overlook some of the smaller players. But every page can help the subscription process […]
Our WooCommerce add-on can cater to the payment needs of your specific region without disrupting the smooth subscription experience you’ve crafted for your readers.
Find Your Cornerstone This month, we’re focusing on perfecting the fundamentals. The first step to a profitable publication is getting the basics right. We kick it off with a few words on Leaky Paywall’s full compliance with SCA regulations. Then we unveil our new Paywall Podcast and a couple new integrations to simplify your workflow, […]
There’s Something About MailChimp… Your email marketing isn’t just a sales funnel, it’s a sales vortex. It doesn’t just direct your readers to a paid subscription, it sucks them in. A reader on your email list is 10x more likely to purchase a subscription. Which is why, this month, we’re all about MailChimp and its […]
Catch Magazine: The Official Journal of Fly Fishing Photography & Film has a ten-year history of visually stunning digital editions. The magazine’s contributors are avid fly fishers but they are, first and foremost, gifted photographers.
The Welch News, a small paper serving McDowell County, West Virginia for almost a century, nearly buckled under the weight.
“We already had a digital magazine going out once a month that people were paying for,” he says. “But we also felt that the content we put out daily was of sufficient value to people that they probably wouldn’t be completely adverse to paying for that as well.”
An Overloaded Site Total Football Analysis provides exactly what’s in the name: in-depth analysis of the current world of soccer: its leagues, its players, its tactics and strategies. It’s an embarrassment of football riches. Between the monthly magazine and the daily site content, Total Football Analysis was providing so much material that their old site […]
Let your subscribers select their topics of interest with a low profile custom news feed.
From Casual To Committed The key to winning the subscription game is capturing the attention of your casual readers. Most of those readers will find you by searching for a specific topic and finding a specific article or through a recommendation on social media. (That’s why you have a metered paywall, after all: to make […]
Strong Content, Strong Protection The Heisenberg Report is a digital publication of real-time political and financial news. They pride themselves on content that is current, accurate, rich with information, and just snarky enough to be engaging. All of which means that the Heisenberg Report has much to protect with its paywall. And that is why […]
A Full Toolbox Your content is the engine that drives your publication. But your platform is the chassis that gives your content structure and stability. ZEEN101 has chosen WordPress as its foundation and partner for a number of reasons, not least among them the versatile set of tools available for enhancing the experience for publishers […]
Stepping Up The Tempo Of Subscription Success Modern Drummer Magazine is at the top of their game for growing subscriptions. As a veteran print publisher who successfully made the leap to a digital issue, they’ve also mastered the art of setting their pricing to increase both print and digital subscriptions. Now they’ve found a new […]
If you publish regular or special issue content you are likely sending out email announcements to promote each edition. So how do you put together a compelling issue teaser?
An Essential Process Time and experience (and even a formal study or two) have proven that growing your email list is an indispensable part of growing your subscriptions. Readers who join your email list are 10x more likely to become subscribers. It follows that building that email list should take a more proactive approach than […]
This year, ZEEN101 observes its 10th Anniversary. That’s a full decade of providing publishers with the tools they need to be a true and vital presence on the web.
A Long History True West Magazine is a veteran publication, publishing a highly visual magazine on the history of the American West since 1953. They started adding their content on the web fairly early, before the evolution of the digital issue. At the time, it was a fairly natural decision for President and Executive Editor […]
A Different Goal For more than 30 years, Land Line has been the publication for independent truck drivers. As a veteran publisher with close ties to the industry it serves, Land Line has a thorough and intimate knowledge of its readership. But Land Line is also a little different than most publications. Despite its wealth […]
There’s Always Someone… The success of a leaky/metered paywall is tied to the ability to offer a few free articles per browsing session so that your content is fully indexed by Google and can be shared in social media. Generally publishers are enjoying paid digital subscriptions by metering the content and accepting the fact that […]
Value & Simplicity Publishers focus their efforts on crafting valuable content for their target audiences. That’s their main purpose. But the revenue comes from making sure that people are seeing and paying for that content. Making your content easy to access gives readers more reasons to subscribe. Making the subscription process frictionless increases the likelihood […]
Special Handling For Special Content All of your content is valuable, but for most publishers there are some pieces that are simply more valuable than others. Take iPolitics, for example. A leading online source for Canadian political news, iPolitics is offering in-depth coverage of its upcoming 43rd general election. Get our free guidebook: The Publishers’ […]
New Research and New Regulations On September 12th, ZEEN101’s Pete Ericson and Jeremy Green hosted our third Profitable Publishing Webinar. This edition of the webinar kicks off with Pete’s tutorial on how to set your paywall correctly to grow your subscriptions. Then, Jeremy gives a guided tour of new settings in Leaky Paywall and compliance […]
Creative Use For Existing Tools The Texan is a young publication that focuses on political news from the Lone Star state. The publication prides itself on being advertisement free, as part of its mission to focus solely on the news and on the reader experience. As a subscription-based service, it is not surprising that The […]
Flipbooks: Yea or Nay? Flipbooks (or e-editions) were an early development in field of digital publications. It was a logical step: they were a perfect replica of the print magazine, right down to the flipping pages (and sound effect). As the digital world has advanced, flipbooks have fallen out of favor for many good reasons. […]
A Different Kind of Content All content is valuable. Fortunately, just about any kind of content can be metered. Take a look at Automobl. Automobl is a new Canadian car comparison site. Founder Paul Webster has spent a lot of time compiling data on every trim available of more than 175 cars currently on the […]
Chatting With the Experts Digital subscriptions are an issue critical to the world of publishing. So it’s not surprising that it would be a popular topic for discussion. That’s why ZEEN101’s Pete Ericson sat down for a chat with Vahe Arabian of the State of Digital Publishing podcast. The podcast runs for about 50 minutes and […]
Strategies and Walkthroughs On May 14th, ZEEN101’s Pete Ericson and Jeremy Green hosted our second Profitable Publishing Webinar. This week’s session included the importance and ease of building your email list and how to set up and track event goals in Google Analytics. The 22-minute session was presented live to our premium customers, with the […]
A New Perspective All successful publications have found ways of marketing that work for them: print mailings and cold calls, tracking subscriber (and ex-subscriber) behavior. These outbound methods are valid and will continue to be so. But when you switch to a digital publication, you open up a whole new world of opportunity and your […]
Digital Advertising That Works In Autumn 2018, at the National Newspaper Association’s annual trade show, ZEEN101’s Pete Ericson led a roundtable discussion on digital advertising. The consensus was that digital advertising is a mess (big surprise). Fortunately, when traditional methods falter, innovators will always come up with something new. You just have to think on […]
The Finishing Touch Most of our efforts are focused on convincing readers to become subscribers. It’s easy to forget that there is still one last step: actually purchasing the subscription. Most subscription checkouts are an afterthought: one long, scrolling page collecting all the vital information at once. As if the publication is afraid that the […]
Don’t Panic! The idea of transferring your entire print subscription database to a digital edition can be terrifying for an established publication. Fortunately, you don’t have to. Just ask Louisiana Sportsman. Get our free guidebook: The Publishers’ Quick Start Guide to Accelerating Digital Subscriptions Louisiana Sportsman has been catering to Southern fisherman and hunters for […]
A New Way To Learn On May 9, ZEEN101 was pleased to host our first Profitable Publishing webinar. Our own Pete Ericson and Jeremy Green showed the audience how to create special issues and then walked them through some Google Analytics tricks for tracking user behavior and subscription revenue. We rounded it off with a […]
A New Sales Engine The transition into digital publication has been rough on newspapers. (This year’s New York Press Association Spring Conference has made that clear.) Your digital front end isn’t just a supplement to your print edition – it’s the engine that drives all your sales, digital and print alike. It’s time to put […]
A Rough Season Newspapers are caught between a rock and a hard place. That’s the takeaway from this year’s New York Press Association Spring Conference. We had the honor of attending the Albany gathering on April 5th & 6th and between the speakers and our conversations on the showroom floor, we got a clear picture […]
The Black Market of Content You spend a lot of time and effort on crafting amazing content. You want your subscribers to be excited about it. You want them to talk about it and share it. A good metered paywall like Leaky Paywall will allow just that: broad scale sharing over social media without compromising […]
Everybody Loves A Bargain There’s a quick, easy way to encourage people to subscribe: add a coupon. Coupons are compelling to readers – everyone loves a good deal. They reduce the friction of sales funnel, giving your readers an excuse to finally subscribe. And they’re incredibly easy to create. Get our free guidebook: The Publishers’ […]
Personal Generosity What goes around, comes around. It’s not a new philosophy and it comes in many forms and phrases, but the general idea is this: do the right thing and rewards will find their way back to you. The Coloradoan – the main news source for Northern Colorado – has hit upon a great […]
Theoretically Valuable Classifieds are an effective resource for a digital publication when bundled with a subscription. They are particularly salient for the readers of Small Boats Monthly – a publication for the aficionados of small watercraft. Small Boats Monthly’s audience is primarily the type of people who fix up or build or experiment with one […]
Leaky Paywall Makes Your Life Just A Little Easier A metered paywall is a necessity for a digital publication. It protects your content without locking away its value from the search engines and social media outlets that drive reach and visibility. A flexible metered paywall like Leaky Paywall can do even more. It allows you […]
From Perfunctory to Perfect Everyone has an ‘About Us’ page. Their creation is often an afterthought – a few lines about the publication, maybe a set of profile pictures of key staff – but they have the capacity to be more. While your ‘About Us’ page may never contribute directly to the growth of your […]
A Powerful Tool Email might just be the biggest direct marketing tool in your arsenal. It can also be the easiest. Studies show that readers who join your email list are 10x more likely to become paid subscribers. Get our free guidebook: The Publishers’ Quick Start Guide to Accelerating Digital Subscriptions And getting people to […]
An overlooked Weapon You have subscription cards. It’s a necessary part of the process – bring them in with your awesome content and then you have a page that tells them how to get more and how much it costs. But, used correctly, this simple necessity can actually become part of your sales pitch. We’ve […]
History and Progress Spotlight News has been covering local news from the Capital District of New York for more than 60 years. Those years of experience have given them a solid instinct for advertising, even when moving forward into the world of web-based publishing. Their online publication is good but what Spotlight News has really […]
An Unused Tool In Your Toolbox Every publisher has a secret weapon that they just don’t know about yet. It’s a tiny tool in their arsenal but it is perfectly placed to leverage into great effect. What is this mysterious asset? The thank you page. That’s right. The obligatory splash page that everyone displays after […]
An Easy Win We’ve talked a lot about the importance of building your email list. It’s a gateway to paid subscriptions: readers on your email list are ten times more likely to become subscribers. So, it’s always exciting to see a publisher come up with a clever and effective way of doubling their email list. […]
Leaks Aren’t For Everyone Your content is your currency, so it’s not surprising that an entire industry has arisen around keeping it safe. Leaky Paywall is hardly the only metered paywall out there. But it is the most versatile. For most publishers, the strongest selling point of a paywall is the leaky bit. Allowing readers […]
Everyone needs an Ad-blocker Strategy Advertising is a time-honored part of the publishing world. The digital space, however, has changed the game. ‘Banner blindness’ keeps readers from registering the content of banner ads. And for any kind of pop-up ad, over 30% of site visitors have installed ad-blockers. Many browsers now build in ad blocking. […]
feed the feed It’s no secret that the world of digital advertising is a bit of mess. Traditional advertising methods just don’t work the same way online. Web readers have developed ‘banner blindness’ that keeps them from seeing display ads and most people have ad-blockers that keep pop-ups away from their sight entirely. Publishers are […]
The Digital Dilemma In an increasingly digital world, it’s difficult to fathom staying afloat as a print publication. But the transition into digital hasn’t been easy either. First, there’s the slow evolution of exactly what a digital issue means (don’t worry, we have an answer for you). And then, there’s the problem of advertising. Digital […]
A Universal Truth Your readers are, in many ways, the most important part of your publication. They’re the source of your revenue and the driving force of your content. And while you are the common thread they share among them, they come to you for different reasons from different backgrounds at different stages of their […]
A Hard Truth The digital advertising space is a bit of a mess. Traditional print methods don’t cut it with a digital audience. Banner ads, display ads: they just don’t work. People either don’t see them – a phenomenon called banner blindness – or they hate them to the point of installing an ad-blocker. Get […]
Apps Are Not Optional This is probably something you’ve heard before, but it bears quite a lot of repetition: You must have an app. It’s not just how ubiquitous they are. (And they are: can you remember the last time you saw someone out and about without their smartphone? Can you remember the last time […]
Foundations Are Just Beginnings You can’t attract an audience to your digital publication without first creating amazing content – and fortunately, that’s your wheelhouse. Once you’ve got the content, you can protect it (but not too tightly) with a metered paywall, allowing readers a taste of their choosing, without giving away the whole feast. That’s […]
Every Hero Has An Origin Story We’re always happy to talk about how Leaky Paywall works for you – how it helps you reach your readers, grow your audience, and increase your subscription revenue. Have you ever been curious about more of the details, technical or otherwise, of how Leaky Paywall came to be and […]
And now for something completely different… We talk a lot about how to woo your subscribers. But before you can start growing your digital subscriber base, you must answer a very important question: How much should my subscription cost? Pricing a digital publication is a crucial starting point. Get our free guidebook: The Publishers’ Quick Start […]
Untapped Goldmines We’ve talked about this before, but there is an undeniable truth that deserves some time in the spotlight: Your digital publication has a ton of content that is either being overlooked or underutilized. Think about it. You’ve spent years putting out article after article of solid, brilliant, valuable content. There’s no way that […]
A Tool That Goes The Distance It shouldn’t come as news that email can be a powerful tool for publishers. Building an email list is vital because people who join your list are 10x more likely to become subscribers. Get our free guidebook: The Publishers’ Quick Start Guide to Accelerating Digital Subscriptions But if building […]
Everybody’s Got Issues Publishers already work incredibly hard. Your attention is on creating brilliant content: finding the right audience, the right sources, the right angle, the right words. On top of all that, you have to do the actual publishing: the platform, the distribution, the promotion, the revenue streams. It’s a lot. Get our free […]
Take a Bow! Many congratulations to Modern Drummer and Einstein Magazine (and if you can’t wait… see the Folio winners now). Their rockstar digital publications nabbed them a place among the prestigious Folio: Ozzie Awards, winner and finalist. Who are they? Einstein Magazine serves the Albert Einstein College of Medicine. Modern Drummer is 40 years of […]
Good Tactics for a Revered Source Track & Field News is the bible of track and field. The web-based publication reports on major events and rising stars in track and field events. More than that, Track & Field News includes an incredibly broad archive of the results and rankings of meets – worldwide, historical and […]
The Challenge: Valuable News Hidden Away The Austin Monitor is an online news publisher dedicated to the local political and business happenings of Austin, Texas. Though their content was prolific and valuable, their original hard paywall severely limited the growth of their readership. After all, it’s hard to court new readers when they can only […]
Easy Doesn’t Have To Mean Basic Leaky Paywall is an easy tool to set up. It can be installed easily, you can input your baseline settings easily, and then it can begin increasing your subscriptions easily. Of course, we can make it fancier. We’ve recently discussed some of the ways we have tweaked and customized […]
A Powerful Tool That Molds To Your Hand All on its own, Leaky Paywall is a powerful tool for increasing paid subscriptions. Just using the standard set of options and configurations allows web-based publications to increase their readership, their reach, and their social media footprint. Now, imagine what we can do if we start to […]
The Challenge: Classified Ads De-Classified Advertising is often the lifeblood of a magazine, financially speaking. Whether it’s a full-page photo ad with an attached perfume sample or a veritable catalog of classified ads, advertisements are a source of income. To a certain extent, this is true of web-based publications as well. Though banner ads have […]
The Challenge: A Reason To Subscribe For more than 10 years, Soccer Coach Weekly has been the go-to digital publication for the mentors of The Beautiful Game. Replete with drills, training plans, and even personalized advice, Soccer Coach Weekly is an invaluable resource for the entire range of juvenile soccer coaches. Originally launched in 2006, […]
Tea Journey Magazine began in 2016 with the knowledge that its readers were out there. A successful Kickstarter campaign (they raised almost $100,000) gave it everything it needed to launch its digital publication as an offering to tea connoisseurs.
A Tricky Battle The verdict is in: digital advertising is a bit of a disaster. Most online ads are irritating to the reader and only mildly profitable for everyone else. Fortunately, ZEEN101’s LiveMarket presents an alternative – a digital advertising option that is a win-win-win situation for advertisers, publishers, and readers alike. Let’s Talk About […]
Join the festivities The holidays are coming and with them comes a slew of decorating, wassailing, and gift-giving. For every business also comes the dilemma of how best to become part of that gift-giving. Get our free guidebook: The Publishers’ Quick Start Guide to Accelerating Digital Subscriptions Fortunately, for web-based publications, there’s an easy solution. […]