Exciting Things We’ve Been Working On – Paywall Podcast

Working Together Building new tools and functionalities is a collaborative process at ZEEN101. Sometimes the ideas arise internally: trends we see in the industry, weather-proofing the software for changes in technology, and so on. But often, we build new tools because a publisher had a wild idea and wanted to see if it was possible. […]

February 2021 Monthly Update: New Tips For Existing Tools

New Uses For Old Things We’re well into the new year and it’s time to take a look at the things we have and think: How could that be better? The result is a host of new ideas for using tools you already have in new and exciting ways. Now you can do AB testing on […]

Local News Publishers: Subscriptions v. Memberships v. Donations – Paywall Podcast

The Question of Revenue Should your publication be seeking subscriptions, encouraging donations, or offering memberships? The three main revenue models are a hot topic in the publishing world at the moment. The simple answer? All three. Episode 8 of the Paywall Podcast is a roundtable discussion between ZEEN101’s Pete Ericson, Jeremy Green, and Tyler Channell […]

An Interview with Todd Moen of Catch Magazine – Paywall Podcast

The Lifecycle of an All-Digital Magazine In Episode 7 of the Paywall Podcast, ZEEN101’s Jeremy Green talks to Todd Moen of Catch Magazine. The Official Journal of Flyfishing Photography and Film, Catch has been an all-digital, high-resolution publication for over a decade. In that time, the magazine has weathered every storm and survived every evolution of […]

January 2021 Monthly Update: New Tools For A New Year

Happy New Year! It’s a new year for the world and for your publication. We’ve got some great new tips and tools for boosting your revenue and optimizing your publication. Now you can easily create a paid newsletter or charge individually for premium content. You can track your revenue on the dashboard and find new […]

Create meaningful revenue and content with paying advertisers

A Different Kind of Content Strategy Wouldn’t it be nice if someone else generated some of your content for you? Wouldn’t it be even nicer if they paid you for the privilege? The richness of your content is what draws and retains your readers. Valuable content that caters to the needs and interests of your […]

December 2020 Monthly Update: Gifts For The Season

Gifts That Keep On Giving The holidays are right around the corner and to help you spruce up your publication for the season, we’ve got a few new tips and tools. Add a flipbook, run some promotions, reduce your stress with simplified processes or new information, find some inspiration in the journeys other publications have taken: […]

How To Generate More Paid Subscriptions With Promotions – Paywall Podcast

More subscriptions, less stress Paid subscriptions are a key revenue source for most publications. Fortunately, there are any number of easy promotions and strategies a publisher can run to increase those crucial subscriptions. In this episode of the Paywall Podcast, How To Generate More Paid Subscriptions With Promotions, Pete, Jeremy, and Tyler go through a […]

Managing multiple digital magazine editions

Knowing the waters The success of a magazine, digital or otherwise, hinges on knowing and appealing to its readers. Understanding and catering to the needs of your target demographic is vital to your publication. The Fisherman has gone all out to do just that. Fishing is, of course, a variable experience. It depends on the […]

An Interview With Street Photography Magazine – Paywall Podcast

A profile of a successful publication Every profitable publication is born out of a wealth of experience that can be shared. In this episode of the Paywall Podcast, Interview with Street Photography Magazine, Pete sits down with Bob, the founder of Street Photography Magazine, to discuss the journey and strategies that built its success. Listen […]

6 Examples of Successful Publication & Product Launches – Paywall Podcast

New ideas for a profitable publication Every publication is different, but even small or unusual publications can be profitable. In the third episode of the Paywall Podcast, 6 Examples of Successful Publication & Product Launches, Pete, Jeremy, share diverse examples of publishers who found creative ways to generate revenue.   Get our free guidebook: The Publishers’ […]

November 2020 Monthly Update: Leveling Up

Fine-Tuning For Fall You already have a fully-stocked tool kit for the success of your publication. But are you using every feature and function to its full potential? With a handful of updates, small and large, new integrations, and a whole bunch of tips on optimizing what you already have, it’s time to take your publication to the […]

How to optimize your registration page to encourage paid subscriptions

An Overlooked Opportunity A profitable digital publication has a lot of moving pieces. Your ever-growing archive of content, your paywall protector, the teasing newsletters, your various subscription levels: all of these play a part in your success. So it’s easy to overlook some of the smaller players. But every page can help the subscription process […]

October 2020 Monthly Update: Checking Your Foundation

Find Your Cornerstone This month, we’re focusing on perfecting the fundamentals. The first step to a profitable publication is getting the basics right. We kick it off with a few words on Leaky Paywall’s full compliance with SCA regulations. Then we unveil our new Paywall Podcast and a couple new integrations to simplify your workflow, […]

September 2020 Monthly Update: Big Changes For The Changing Season

There’s Something About MailChimp… Your email marketing isn’t just a sales funnel, it’s a sales vortex. It doesn’t just direct your readers to a paid subscription, it sucks them in. A reader on your email list is 10x more likely to purchase a subscription. Which is why, this month, we’re all about MailChimp and its […]

How to generate new revenues through tiered subscription levels

“We already had a digital magazine going out once a month that people were paying for,” he says. “But we also felt that the content we put out daily was of sufficient value to people that they probably wouldn’t be completely adverse to paying for that as well.”

How we redesigned a website in 60 days to boost engagement and subscriptions

An Overloaded Site Total Football Analysis provides exactly what’s in the name: in-depth analysis of the current world of soccer: its leagues, its players, its tactics and strategies. It’s an embarrassment of football riches. Between the monthly magazine and the daily site content, Total Football Analysis was providing so much material that their old site […]

Build your email list using related articles

From Casual To Committed The key to winning the subscription game is capturing the attention of your casual readers. Most of those readers will find you by searching for a specific topic and finding a specific article or through a recommendation on social media. (That’s why you have a metered paywall, after all: to make […]

Grow subscriptions by blocking incognito browser use

Strong Content, Strong Protection The Heisenberg Report is a digital publication of real-time political and financial news. They pride themselves on content that is current, accurate, rich with information, and just snarky enough to be engaging. All of which means that the Heisenberg Report has much to protect with its paywall. And that is why […]

The 10+ plugins you need to polish your subscription management

A Full Toolbox Your content is the engine that drives your publication. But your platform is the chassis that gives your content structure and stability. ZEEN101 has chosen WordPress as its foundation and partner for a number of reasons, not least among them the versatile set of tools available for enhancing the experience for publishers […]

Increasing digital subscriptions with an All-Access pass

Stepping Up The Tempo Of Subscription Success Modern Drummer Magazine is at the top of their game for growing subscriptions. As a veteran print publisher who successfully made the leap to a digital issue, they’ve also mastered the art of setting their pricing to increase both print and digital subscriptions. Now they’ve found a new […]

How to double your email list by getting rid of your email popup

An Essential Process Time and experience (and even a formal study or two) have proven that growing your email list is an indispensable part of growing your subscriptions. Readers who join your email list are 10x more likely to become subscribers. It follows that building that email list should take a more proactive approach than […]

How to make flipbooks part of your digital subscription strategy

A Long History True West Magazine is a veteran publication, publishing a highly visual magazine on the history of the American West since 1953. They started adding their content on the web fairly early, before the evolution of the digital issue. At the time, it was a fairly natural decision for President and Executive Editor […]

Using free subscriptions to build paid memberships

A Different Goal For more than 30 years, Land Line has been the publication for independent truck drivers. As a veteran publisher with close ties to the industry it serves, Land Line has a thorough and intimate knowledge of its readership. But Land Line is also a little different than most publications. Despite its wealth […]

What if someone tries to get around your paywall?

There’s Always Someone… The success of a leaky/metered paywall is tied to the ability to offer a few free articles per browsing session so that your content is fully indexed by Google and can be shared in social media. Generally publishers are enjoying paid digital subscriptions by metering the content and accepting the fact that […]

How to sell a Super-Premium subscription level

Special Handling For Special Content All of your content is valuable, but for most publishers there are some pieces that are simply more valuable than others. Take iPolitics, for example. A leading online source for Canadian political news, iPolitics is offering in-depth coverage of its upcoming 43rd general election. Get our free guidebook: The Publishers’ […]

What should you set your Leaky Paywall meter to? – a Profitable Publishing Webinar

New Research and New Regulations On September 12th, ZEEN101’s Pete Ericson and Jeremy Green hosted our third Profitable Publishing Webinar. This edition of the webinar kicks off with Pete’s tutorial on how to set your paywall correctly to grow your subscriptions. Then, Jeremy gives a guided tour of new settings in Leaky Paywall and compliance […]

How To Use Ad Techniques To Promote Your Subscriptions

Creative Use For Existing Tools The Texan is a young publication that focuses on political news from the Lone Star state. The publication prides itself on being advertisement free, as part of its mission to focus solely on the news and on the reader experience. As a subscription-based service, it is not surprising that The […]

Do Flipbook E-Editions Really Work?

Flipbooks: Yea or Nay? Flipbooks (or e-editions) were an early development in field of digital publications. It was a logical step: they were a perfect replica of the print magazine, right down to the flipping pages (and sound effect). As the digital world has advanced, flipbooks have fallen out of favor for many good reasons. […]

How To Protect And Profit From Your Unique Content

A Different Kind of Content All content is valuable. Fortunately, just about any kind of content can be metered. Take a look at Automobl. Automobl is a new Canadian car comparison site. Founder Paul Webster has spent a lot of time compiling data on every trim available of more than 175 cars currently on the […]

The State of Subscription Management – A Podcast Interview

Chatting With the Experts Digital subscriptions are an issue critical to the world of publishing. So it’s not surprising that it would be a popular topic for discussion. That’s why ZEEN101’s Pete Ericson sat down for a chat with Vahe Arabian of the State of Digital Publishing podcast. The podcast runs for about 50 minutes and […]

How To Build Your Email List and Track GA Goals – A Profitable Publishing Webinar

Strategies and Walkthroughs On May 14th, ZEEN101’s Pete Ericson and Jeremy Green hosted our second Profitable Publishing Webinar. This week’s session included the importance and ease of building your email list and how to set up and track event goals in Google Analytics. The 22-minute session was presented live to our premium customers, with the […]

Why You Should Shift Your Focus To Inbound Marketing

A New Perspective All successful publications have found ways of marketing that work for them: print mailings and cold calls, tracking subscriber (and ex-subscriber) behavior. These outbound methods are valid and will continue to be so. But when you switch to a digital publication, you open up a whole new world of opportunity and your […]

How To Make Digital Advertising Work For You

Digital Advertising That Works In Autumn 2018, at the National Newspaper Association’s annual trade show, ZEEN101’s Pete Ericson led a roundtable discussion on digital advertising. The consensus was that digital advertising is a mess (big surprise). Fortunately, when traditional methods falter, innovators will always come up with something new. You just have to think on […]

How To Create A Better User Account Experience

The Finishing Touch Most of our efforts are focused on convincing readers to become subscribers. It’s easy to forget that there is still one last step: actually purchasing the subscription. Most subscription checkouts are an afterthought: one long, scrolling page collecting all the vital information at once. As if the publication is afraid that the […]

How To Integrate Your Paywall And Your Third Party Systems

Don’t Panic! The idea of transferring your entire print subscription database to a digital edition can be terrifying for an established publication. Fortunately, you don’t have to. Just ask Louisiana Sportsman. Get our free guidebook: The Publishers’ Quick Start Guide to Accelerating Digital Subscriptions Louisiana Sportsman has been catering to Southern fisherman and hunters for […]

How To Turn Your Digital Issue Into Your Sales Funnel

A New Sales Engine The transition into digital publication has been rough on newspapers. (This year’s New York Press Association Spring Conference has made that clear.) Your digital front end isn’t just a supplement to your print edition – it’s the engine that drives all your sales, digital and print alike. It’s time to put […]

Being A Newspaper In The Digital Era: Lessons From the 2019 NYPA Conference

A Rough Season Newspapers are caught between a rock and a hard place. That’s the takeaway from this year’s New York Press Association Spring Conference. We had the honor of attending the Albany gathering on April 5th & 6th and between the speakers and our conversations on the showroom floor, we got a clear picture […]

The Problem With Password-Sharing

The Black Market of Content You spend a lot of time and effort on crafting amazing content. You want your subscribers to be excited about it. You want them to talk about it and share it. A good metered paywall like Leaky Paywall will allow just that: broad scale sharing over social media without compromising […]

How To Convert Subscribers With A Coupon

Everybody Loves A Bargain There’s a quick, easy way to encourage people to subscribe: add a coupon. Coupons are compelling to readers – everyone loves a good deal. They reduce the friction of sales funnel, giving your readers an excuse to finally subscribe. And they’re incredibly easy to create. Get our free guidebook: The Publishers’ […]

How Generosity Can Generate Paid Subscriptions

Personal Generosity What goes around, comes around. It’s not a new philosophy and it comes in many forms and phrases, but the general idea is this: do the right thing and rewards will find their way back to you. The Coloradoan – the main news source for Northern Colorado – has hit upon a great […]

How To Create A Thriving Classified Section

Theoretically Valuable Classifieds are an effective resource for a digital publication when bundled with a subscription. They are particularly salient for the readers of Small Boats Monthly – a publication for the aficionados of small watercraft. Small Boats Monthly’s audience is primarily the type of people who fix up or build or experiment with one […]

How To Protect Your Content With Category Restrictions

Leaky Paywall Makes Your Life Just A Little Easier A metered paywall is a necessity for a digital publication. It protects your content without locking away its value from the search engines and social media outlets that drive reach and visibility. A flexible metered paywall like Leaky Paywall can do even more. It allows you […]

How To Build A Smashing ‘About Us’ Page

From Perfunctory to Perfect Everyone has an ‘About Us’ page. Their creation is often an afterthought – a few lines about the publication, maybe a set of profile pictures of key staff – but they have the capacity to be more. While your ‘About Us’ page may never contribute directly to the growth of your […]

How Automated Email Marketing Can Triple Your Audience

A Powerful Tool Email might just be the biggest direct marketing tool in your arsenal. It can also be the easiest. Studies show that readers who join your email list are 10x more likely to become paid subscribers. Get our free guidebook: The Publishers’ Quick Start Guide to Accelerating Digital Subscriptions And getting people to […]

10 Amazing Subscription Prompts To Inspire Paid Conversions

An overlooked Weapon You have subscription cards. It’s a necessary part of the process – bring them in with your awesome content and then you have a page that tells them how to get more and how much it costs. But, used correctly, this simple necessity can actually become part of your sales pitch. We’ve […]

How to increase ad revenue with sponsored galleries

History and Progress Spotlight News has been covering local news from the Capital District of New York for more than 60 years. Those years of experience have given them a solid instinct for advertising, even when moving forward into the world of web-based publishing. Their online publication is good but what Spotlight News has really […]

How to turn your Thank-You page into more subscriptions

An Unused Tool In Your Toolbox Every publisher has a secret weapon that they just don’t know about yet. It’s a tiny tool in their arsenal but it is perfectly placed to leverage into great effect. What is this mysterious asset? The thank you page. That’s right. The obligatory splash page that everyone displays after […]

How to double your email list in 6 months with a metered paywall

An Easy Win We’ve talked a lot about the importance of building your email list. It’s a gateway to paid subscriptions: readers on your email list are ten times more likely to become subscribers. So, it’s always exciting to see a publisher come up with a clever and effective way of doubling their email list. […]

How To Use Leaky Paywall As A Hybrid

Leaks Aren’t For Everyone Your content is your currency, so it’s not surprising that an entire industry has arisen around keeping it safe. Leaky Paywall is hardly the only metered paywall out there. But it is the most versatile. For most publishers, the strongest selling point of a paywall is the leaky bit. Allowing readers […]

How Your Ad-Blocker Strategy Can Win Paid Subscribers

Everyone needs an Ad-blocker Strategy Advertising is a time-honored part of the publishing world. The digital space, however, has changed the game. ‘Banner blindness’ keeps readers from registering the content of banner ads. And for any kind of pop-up ad, over 30% of site visitors have installed ad-blockers. Many browsers now build in ad blocking. […]

Make your ads more effective with sponsored content

feed the feed It’s no secret that the world of digital advertising is a bit of mess. Traditional advertising methods just don’t work the same way online. Web readers have developed ‘banner blindness’ that keeps them from seeing display ads and most people have ad-blockers that keep pop-ups away from their sight entirely. Publishers are […]

How to grow your print subscriptions with digital issues

The Digital Dilemma In an increasingly digital world, it’s difficult to fathom staying afloat as a print publication. But the transition into digital hasn’t been easy either. First, there’s the slow evolution of exactly what a digital issue means (don’t worry, we have an answer for you). And then, there’s the problem of advertising. Digital […]

A successful strategy for migrating print readers to a digital format

A Universal Truth Your readers are, in many ways, the most important part of your publication. They’re the source of your revenue and the driving force of your content. And while you are the common thread they share among them, they come to you for different reasons from different backgrounds at different stages of their […]

How To Sell Ads In A Digital World

A Hard Truth The digital advertising space is a bit of a mess. Traditional print methods don’t cut it with a digital audience. Banner ads, display ads: they just don’t work.  People either don’t see them – a phenomenon called banner blindness – or they hate them to the point of installing an ad-blocker.  Get […]

Increase Your Subscriptions By At Least 10% With An App

Apps Are Not Optional This is probably something you’ve heard before, but it bears quite a lot of repetition: You must have an app. It’s not just how ubiquitous they are. (And they are: can you remember the last time you saw someone out and about without their smartphone? Can you remember the last time […]

How To Build Your Audience With Email and Social Media Engagement

Foundations Are Just Beginnings You can’t attract an audience to your digital publication without first creating amazing content – and fortunately, that’s your wheelhouse. Once you’ve got the content, you can protect it (but not too tightly) with a metered paywall, allowing readers a taste of their choosing, without giving away the whole feast. That’s […]

Things You Didn’t Know About Leaky Paywall, Past and Future

Every Hero Has An Origin Story We’re always happy to talk about how Leaky Paywall works for you – how it helps you reach your readers, grow your audience, and increase your subscription revenue.  Have you ever been curious about more of the details, technical or otherwise, of how Leaky Paywall came to be and […]

How to Price Your Digital Publication to Retain and Increase Your Subscriptions

And now for something completely different… We talk a lot about how to woo your subscribers. But before you can start growing your digital subscriber base, you must answer a very important question: How much should my subscription cost? Pricing a digital publication is a crucial starting point.  Get our free guidebook: The Publishers’ Quick Start […]

Create New Sources of Revenue from Existing Content

Untapped Goldmines We’ve talked about this before, but there is an undeniable truth that deserves some time in the spotlight: Your digital publication has a ton of content that is either being overlooked or underutilized. Think about it. You’ve spent years putting out article after article of solid, brilliant, valuable content. There’s no way that […]

How To Make Your Email Marketing Smarter (And Easier) With Automation

A Tool That Goes The Distance It shouldn’t come as news that email can be a powerful tool for publishers. Building an  email list is vital because people who join your list are 10x more likely to become subscribers. Get our free guidebook: The Publishers’ Quick Start Guide to Accelerating Digital Subscriptions But if building […]

Why You Should Be Publishing Special Digital Issues

Everybody’s Got Issues Publishers already work incredibly hard. Your attention is on creating brilliant content: finding the right audience, the right sources, the right angle, the right words. On top of all that, you have to do the actual publishing: the platform, the distribution, the promotion, the revenue streams. It’s a lot. Get our free […]

Issue-based rockstars: 2 Folio awards for 2 IssueM publications

Take a Bow!  Many congratulations to Modern Drummer and Einstein Magazine (and if you can’t wait… see the Folio winners now). Their rockstar digital publications nabbed them a place among the prestigious Folio: Ozzie Awards, winner and finalist. Who are they? Einstein Magazine serves the Albert Einstein College of Medicine. Modern Drummer is 40 years of […]

Combine Pop-Ups and Popular Pages To Earn Subscriptions

Good Tactics for a Revered Source Track & Field News is the bible of track and field. The web-based publication reports on major events and rising stars in track and field events. More than that, Track & Field News includes an incredibly broad archive of the results and rankings of meets – worldwide, historical and […]

How A Local Newspaper’s Metered Paywall Doubled Its Subscribers In 18 Months

The Challenge: Valuable News Hidden Away The Austin Monitor is an online news publisher dedicated to the local political and business happenings of Austin, Texas. Though their content was prolific and valuable, their original hard paywall severely limited the growth of their readership. After all, it’s hard to court new readers when they can only […]

20 Best Features of Leaky Paywall You Don’t Know About

Easy Doesn’t Have To Mean Basic Leaky Paywall is an easy tool to set up. It can be installed easily, you can input your baseline settings easily, and then it can begin increasing your subscriptions easily. Of course, we can make it fancier. We’ve recently discussed some of the ways we have tweaked and customized […]

What if you simply let paid subscribers post classifieds?

The Challenge: Classified Ads De-Classified Advertising is often the lifeblood of a magazine, financially speaking. Whether it’s a full-page photo ad with an attached perfume sample or a veritable catalog of classified ads, advertisements are a source of income. To a certain extent, this is true of web-based publications as well. Though banner ads have […]

How To Boost Paid Subscriptions with a Free e-Book

The Challenge: A Reason To Subscribe For more than 10 years, Soccer Coach Weekly has been the go-to digital publication for the mentors of The Beautiful Game. Replete with drills, training plans, and even personalized advice, Soccer Coach Weekly is an invaluable resource for the entire range of juvenile soccer coaches. Originally launched in 2006, […]

Don’t Get Stuck In The Banner Ad Suck

A Tricky Battle The verdict is in: digital advertising is a bit of a disaster. Most online ads are irritating to the reader and only mildly profitable for everyone else. Fortunately, ZEEN101’s LiveMarket presents an alternative – a digital advertising option that is a win-win-win situation for advertisers, publishers, and readers alike. Let’s Talk About […]

Sell gift subscriptions for the holidays

Join the festivities The holidays are coming and with them comes a slew of decorating, wassailing, and gift-giving. For every business also comes the dilemma of how best to become part of that gift-giving. Get our free guidebook: The Publishers’ Quick Start Guide to Accelerating Digital Subscriptions Fortunately, for web-based publications, there’s an easy solution. […]