More subscriptions, less stress Paid subscriptions are a key revenue source for most publications. Fortunately, there are any number of easy promotions and strategies a publisher can run to increase …
In this video Nick Pataro from MagHub and I go over the strategy to building a strong email list that, in turn, attracts paying subscribers and advertisers. Follow along step-by-step …
Knowing the waters The success of a magazine, digital or otherwise, hinges on knowing and appealing to its readers. Understanding and catering to the needs of your target demographic is …
A profile of a successful publication Every profitable publication is born out of a wealth of experience that can be shared. In this episode of the Paywall Podcast, Interview with …
New ideas for a profitable publication Every publication is different, but even small or unusual publications can be profitable. In the third episode of the Paywall Podcast, 6 Examples of Successful …
Fine-Tuning For Fall You already have a fully-stocked tool kit for the success of your publication. But are you using every feature and function to its full potential? With a …
An Overlooked Opportunity A profitable digital publication has a lot of moving pieces. Your ever-growing archive of content, your paywall protector, the teasing newsletters, your various subscription levels: all of …
Our WooCommerce add-on can cater to the payment needs of your specific region without disrupting the smooth subscription experience you’ve crafted for your readers.
Find Your Cornerstone This month, we’re focusing on perfecting the fundamentals. The first step to a profitable publication is getting the basics right. We kick it off with a few …
Looking to generate more subscribers with your paywall? We discuss paywall strategies and tactics for news and magazine publishers. With over 900 publishers running our subscription platform we have learned …
Grab a pencil and a couple of sheets of paper… this (true) story starts with a person I call the frenzied publisher. A big mess Some time ago I walked …
There’s Something About MailChimp… Your email marketing isn’t just a sales funnel, it’s a sales vortex. It doesn’t just direct your readers to a paid subscription, it sucks them in. …
This year, ZEEN101 observes its 10th Anniversary. That’s a full decade of providing publishers with the tools they need to be a true and vital presence on the web.
Catch Magazine: The Official Journal of Fly Fishing Photography & Film has a ten-year history of visually stunning digital editions. The magazine’s contributors are avid fly fishers but they are, first and foremost, gifted photographers.
How would you like to add 1000 new email addresses to your list in a week? This is exactly what happened when The Business Journal launched their free registration wall, …
The Welch News, a small paper serving McDowell County, West Virginia for almost a century, nearly buckled under the weight.
“We already had a digital magazine going out once a month that people were paying for,” he says. “But we also felt that the content we put out daily was of sufficient value to people that they probably wouldn’t be completely adverse to paying for that as well.”
An Overloaded Site Total Football Analysis provides exactly what’s in the name: in-depth analysis of the current world of soccer: its leagues, its players, its tactics and strategies. It’s an …
Let your subscribers select their topics of interest with a low profile custom news feed.
From Casual To Committed The key to winning the subscription game is capturing the attention of your casual readers. Most of those readers will find you by searching for a …
Strong Content, Strong Protection The Heisenberg Report is a digital publication of real-time political and financial news. They pride themselves on content that is current, accurate, rich with information, and …
A Full Toolbox Your content is the engine that drives your publication. But your platform is the chassis that gives your content structure and stability. ZEEN101 has chosen WordPress as …
Stepping Up The Tempo Of Subscription Success Modern Drummer Magazine is at the top of their game for growing subscriptions. As a veteran print publisher who successfully made the leap …
If you publish regular or special issue content you are likely sending out email announcements to promote each edition. So how do you put together a compelling issue teaser?
An Essential Process Time and experience (and even a formal study or two) have proven that growing your email list is an indispensable part of growing your subscriptions. Readers who …
A Long History True West Magazine is a veteran publication, publishing a highly visual magazine on the history of the American West since 1953. They started adding their content on …
A Different Goal For more than 30 years, Land Line has been the publication for independent truck drivers. As a veteran publisher with close ties to the industry it serves, …
There’s Always Someone… The success of a leaky/metered paywall is tied to the ability to offer a few free articles per browsing session so that your content is fully indexed …
Value & Simplicity Publishers focus their efforts on crafting valuable content for their target audiences. That’s their main purpose. But the revenue comes from making sure that people are seeing …
Special Handling For Special Content All of your content is valuable, but for most publishers there are some pieces that are simply more valuable than others. Take iPolitics, for example. …
New Research and New Regulations On September 12th, ZEEN101’s Pete Ericson and Jeremy Green hosted our third Profitable Publishing Webinar. This edition of the webinar kicks off with Pete’s tutorial …
Creative Use For Existing Tools The Texan is a young publication that focuses on political news from the Lone Star state. The publication prides itself on being advertisement free, as …
Flipbooks: Yea or Nay? Flipbooks (or e-editions) were an early development in field of digital publications. It was a logical step: they were a perfect replica of the print magazine, …
A Different Kind of Content All content is valuable. Fortunately, just about any kind of content can be metered. Take a look at Automobl. Automobl is a new Canadian car …
Chatting With the Experts Digital subscriptions are an issue critical to the world of publishing. So it’s not surprising that it would be a popular topic for discussion. That’s why …
Strategies and Walkthroughs On May 14th, ZEEN101’s Pete Ericson and Jeremy Green hosted our second Profitable Publishing Webinar. This week’s session included the importance and ease of building your email …
A New Perspective All successful publications have found ways of marketing that work for them: print mailings and cold calls, tracking subscriber (and ex-subscriber) behavior. These outbound methods are valid …
Digital Advertising That Works In Autumn 2018, at the National Newspaper Association’s annual trade show, ZEEN101’s Pete Ericson led a roundtable discussion on digital advertising. The consensus was that digital …
The Finishing Touch Most of our efforts are focused on convincing readers to become subscribers. It’s easy to forget that there is still one last step: actually purchasing the subscription. …
Don’t Panic! The idea of transferring your entire print subscription database to a digital edition can be terrifying for an established publication. Fortunately, you don’t have to. Just ask Louisiana …
A New Way To Learn On May 9, ZEEN101 was pleased to host our first Profitable Publishing webinar. Our own Pete Ericson and Jeremy Green showed the audience how to …
A New Sales Engine The transition into digital publication has been rough on newspapers. (This year’s New York Press Association Spring Conference has made that clear.) Your digital front end …
A Rough Season Newspapers are caught between a rock and a hard place. That’s the takeaway from this year’s New York Press Association Spring Conference. We had the honor of …
The Black Market of Content You spend a lot of time and effort on crafting amazing content. You want your subscribers to be excited about it. You want them to …
Everybody Loves A Bargain There’s a quick, easy way to encourage people to subscribe: add a coupon. Coupons are compelling to readers – everyone loves a good deal. They reduce …
Personal Generosity What goes around, comes around. It’s not a new philosophy and it comes in many forms and phrases, but the general idea is this: do the right thing …
Theoretically Valuable Classifieds are an effective resource for a digital publication when bundled with a subscription. They are particularly salient for the readers of Small Boats Monthly – a publication …
Leaky Paywall Makes Your Life Just A Little Easier A metered paywall is a necessity for a digital publication. It protects your content without locking away its value from the …
From Perfunctory to Perfect Everyone has an ‘About Us’ page. Their creation is often an afterthought – a few lines about the publication, maybe a set of profile pictures of …
A Powerful Tool Email might just be the biggest direct marketing tool in your arsenal. It can also be the easiest. Studies show that readers who join your email list …
An overlooked Weapon You have subscription cards. It’s a necessary part of the process – bring them in with your awesome content and then you have a page that tells …
History and Progress Spotlight News has been covering local news from the Capital District of New York for more than 60 years. Those years of experience have given them a …
An Unused Tool In Your Toolbox Every publisher has a secret weapon that they just don’t know about yet. It’s a tiny tool in their arsenal but it is perfectly …
An Easy Win We’ve talked a lot about the importance of building your email list. It’s a gateway to paid subscriptions: readers on your email list are ten times more …
Leaks Aren’t For Everyone Your content is your currency, so it’s not surprising that an entire industry has arisen around keeping it safe. Leaky Paywall is hardly the only metered …
Everyone needs an Ad-blocker Strategy Advertising is a time-honored part of the publishing world. The digital space, however, has changed the game. ‘Banner blindness’ keeps readers from registering the content …
feed the feed It’s no secret that the world of digital advertising is a bit of mess. Traditional advertising methods just don’t work the same way online. Web readers have …
The Digital Dilemma In an increasingly digital world, it’s difficult to fathom staying afloat as a print publication. But the transition into digital hasn’t been easy either. First, there’s the …
A Universal Truth Your readers are, in many ways, the most important part of your publication. They’re the source of your revenue and the driving force of your content. And …
A Hard Truth The digital advertising space is a bit of a mess. Traditional print methods don’t cut it with a digital audience. Banner ads, display ads: they just don’t …
Apps Are Not Optional This is probably something you’ve heard before, but it bears quite a lot of repetition: You must have an app. It’s not just how ubiquitous they …
Foundations Are Just Beginnings You can’t attract an audience to your digital publication without first creating amazing content – and fortunately, that’s your wheelhouse. Once you’ve got the content, you …
Every Hero Has An Origin Story We’re always happy to talk about how Leaky Paywall works for you – how it helps you reach your readers, grow your audience, and …
And now for something completely different… We talk a lot about how to woo your subscribers. But before you can start growing your digital subscriber base, you must answer a …
Untapped Goldmines We’ve talked about this before, but there is an undeniable truth that deserves some time in the spotlight: Your digital publication has a ton of content that is …
A Tool That Goes The Distance It shouldn’t come as news that email can be a powerful tool for publishers. Building an email list is vital because people who join …
Everybody’s Got Issues Publishers already work incredibly hard. Your attention is on creating brilliant content: finding the right audience, the right sources, the right angle, the right words. On top …
Take a Bow! Many congratulations to Modern Drummer and Einstein Magazine (and if you can’t wait… see the Folio winners now). Their rockstar digital publications nabbed them a place among the …
Good Tactics for a Revered Source Track & Field News is the bible of track and field. The web-based publication reports on major events and rising stars in track and …
The Challenge: Valuable News Hidden Away The Austin Monitor is an online news publisher dedicated to the local political and business happenings of Austin, Texas. Though their content was prolific …
Two Truths Digital paid subscriptions have been a bit of a trial-and-error gig since the invention of the internet. But two seemingly unrelated things have become indisputably clear: The reader …
Easy Doesn’t Have To Mean Basic Leaky Paywall is an easy tool to set up. It can be installed easily, you can input your baseline settings easily, and then it …
A Powerful Tool That Molds To Your Hand All on its own, Leaky Paywall is a powerful tool for increasing paid subscriptions. Just using the standard set of options and …
The Challenge: Classified Ads De-Classified Advertising is often the lifeblood of a magazine, financially speaking. Whether it’s a full-page photo ad with an attached perfume sample or a veritable catalog …
The Challenge: A Reason To Subscribe For more than 10 years, Soccer Coach Weekly has been the go-to digital publication for the mentors of The Beautiful Game. Replete with drills, …
Leaky Paywalls Boost Subscriptions The biggest goal for any publication is to increase paid subscriptions. For web-based publications, a tool like Leaky Paywall is a crucial part of achieving that …
A metered paywall is a powerful tool for increasing your paid subscriptions and ZEEN101’s Leaky Paywall is as user-friendly as it gets. But even the friendliest and most powerful tool …
The Challenge: An Easy Path To More Subscriptions Military Living is a digital and print publication that de-mystifies travel for military families. In addition to its three travel guides, the …
Forgotten Treasures All successful publishers eventually run into the same problem: they amass a lot of amazing content that their growing body of readers never think to read. Different types …
Tea Journey Magazine began in 2016 with the knowledge that its readers were out there. A successful Kickstarter campaign (they raised almost $100,000) gave it everything it needed to launch its digital publication as an offering to tea connoisseurs.
The Challenge: Successful Advertising For A Difficult Medium The Genesee Sun is a news source for Livingston County, New York. Conceived and launched in 2011 as a solely online and …
A Tricky Battle The verdict is in: digital advertising is a bit of a disaster. Most online ads are irritating to the reader and only mildly profitable for everyone else. …
A Year of Effort, A Year of Reward 2017 was The Year of Modern Drummer’s Digital Magazine. Originally a print magazine with a decent news blog and articles hidden in …
The Challenge: Staying Afloat in the Digital Waterways Small Boats Monthly – child to the broader Wooden Boat Magazine – is an all-digital, issue-based publication of three years. It features …
Time to Celebrate ZEEN101 would like to offer our heartfelt congratulations to Einstein Magazine for their recent recognition in the prestigious Folio: Eddie & Ozzie Awards. The Folio Awards are …
Social Media is Made for Issue Publishers Using social media for marketing is hardly a new concept at this point, but innovative businesses are always finding new ways to make …
Join the festivities The holidays are coming and with them comes a slew of decorating, wassailing, and gift-giving. For every business also comes the dilemma of how best to become …
What’s Good For the Tech… WordCamp for Publishers was a treasure trove of information for the publishing space, both on the marketing and technical side. In terms of marketing, ZEEN101 …
The Project & The Challenge: Strong Content, Low Readership The Practice is an online magazine published by Harvard Law School’s Center on the Legal Profession. It’s a valuable resource for …
A Learning Experience This August, WordPress held the first ever WordCamp for Publishers in Denver, Colorado. Hosted at the Denver Post building and attended by publishers of every size and …
The Beat Goes On The web-based issues and subscription success of Modern Drummer magazine is getting some attention. Fully customized web issue publishing and archiving, an easy-to-manage metered paywall, and …
The Challenge: A Beautiful Magazine in the Digital Age Lynchburg College, a private college in Virginia, publishes a truly beautiful magazine for their alumni and community. Rich content, high-quality, high-resolution …
The Challenge: Established Publication, New Era For 30 years, Military Living has been providing an invaluable tool to the military community: a set of guidebooks for military travel. Military personnel …
The Project – A Proud Print History Modern Drummer is a comprehensive drumming magazine with a long history of compelling issues. Interviews with titans and rising stars, product reviews, tools …
Twenty years ago, I was a publishing student in Emerson College’s Writing, Literature, and Publishing program. I loved books and print, but—truth be told—I attended the program’s print publishing classes …
Einstein Magazine was chosen by Folio as 2016 and now 2017 Winner of it’s category for digital publications. It uses our IssueM toolkit for WordPress to manage live web issues. We …
Visitor traffic plummets but subscription conversions increase four fold. What should you do? Watch this video [4:06] to find what the Wall Street Journal discovered and what options you have. …
There are some big differences between membership software and a metered paywall… the biggest is that the meter will let Google index and rank all your articles in search. …
Publishing PDFs and flipbooks to the web blocks Google search from finding your articles and prevents them from being shared in social media. As an added insult PDFs and Flipbooks …
Lee talks about [1:37 secs] our metered paywall plugin for WordPress – Leaky Paywall Find out more: Learn more about monetizing WordPress websites at the wpinnovator podcast Leaky Paywall Thanks Lee!
Learn how to quickly create a linked banner ad and publish it into your sidebar. This method breaks down into a few simple steps: In your Dashboard create a draft …
In 18 months the Austin Monitor doubled their paid subscriptions by switching to a metered paywall. Watch this video to find out how they did it. For more information about …
Tea Journey magazine quickly built up over 1500 web and app subscriptions during their first few months after launch. Watch this video to find out how they did it. For more …
MilitaryLiving.com produces 3 printed guidebooks packed with deals for Military and ex-Military travelers. They needed a way to move all their guidebook information onto the web in order to get …
Bob Self (from Front and Finish Magazine), Jesse McDougall, and I discuss the problems with today’s digital publishing solutions and take a look at the new Anvil publishing platform that …
This fantastic video from GoodUI will enlighten you as to what easy changes you can make to your subscription page to increase sales conversions. They review Harvest’s sign up page. …
Watch this video (1:19) to learn how to quickly curate and publish articles using the Press This tool in WordPress. You will be amazed how fast you can deliver additional …
The Freedom Press Survey: Readers spend 10 – 30 minutes on average with a digital magazine What this tells us is that readers have about 20 minutes to spend with …
We’ve got exciting news. For the past few years, the ZEEN101 team has been hard at work in our super-secret underground laboratory planning, sketching, building, and refining the first all-in-one …
If you are considering trying Facebook Instant Articles to drive more traffic to your site, expect mixed results. Some publishers are reporting positive results and some are bowing out. Bottom …
It’s time to rethink your ad strategy if you are making readers close popup ad boxes before they can get to your article. Google announced today that it will begin …
The trend is turning… the world of low value free information is so underwhelming that we would rather pay for access to great reporting on our special topic of interest. Your readers prefer …
No big surprise, but metered paywalls work and have been working for a number of years now. It makes sense, give away a few free articles (that also happen to …
3 major features have been added to Leaky Paywall (along with UI improvements and bug-fixes): API integration for 3rd party payment gateways. You can now integrate with any payment system …
If you are publishing issues to the web take a look at Albert Einstein College of Medicine‘s digital magazine. They do a lot of things right. What and how they …
Tea Journey helps consumers make informed tea selections, properly prepare fine tea and better appreciate the artisans who craft it. Just days ago enough tea enthusiasts contributed to successfully fund …
In an effort to grab and keep the attention of an audience, many publishers—when they “went digital”—accelerated the pace of publishing to breakneck speed. Unburdened by the physical distribution limitations of print publishing—sourcing, printing, shipping, etc.—digital publishing meant rapid-fire publishing was now possible. Blogs, vlogs, ‘grams, streams, and all the other exhausting forms of stream-of-consciousness publishing proliferated—much to the frenetic joy of the audience and the frenetic stress of the publisher. Hello!
The Digiday podcast this week talks with NowThis president Athan Stephanopoulos about his approach to capturing and keeping a digital audience. NowThis (formerly NowThis News) creates news videos for distribution …
Prompting your readers to subscribe is important… but you don’t need to resort to brute force popups and flashing neon to encourage your visitors to join up. A metered paywall …
I like to keep my eye on all the content industries (television, radio, movies, etc.) for clues about how the (formerly-print) publishing industry might go. Often, different industries move at …
Ancillary content is one of my favorite topics. By “ancillary,” I mean “side content” that you produce every day in the creation of your main content. This “side content” might …
This question came in last week from a publisher looking to start up. Let’s jump in… in order to get to 5000 subscribers you need to do 2 things very well: …
Metered paywall + 60 web issues = 10x more visitors from Google search and social sharing Atlantis Rising Magazine (ARM) is a digital publisher who takes full advantage of offering its …
As a digital publisher you create new content (articles, news, blog posts, etc.) all year long. Take advantage of the content you’ve created (and published on your WordPress site) to put …
Q: How does a digital magazine keep their site’s issues, articles, and other content easy to navigate and offer up well-crafted subscription offers? A: Using great WordPress plugins that all work …
The American Bar Association’s Law Practice Today (LPT) needed to get in front of it’s audience of attorneys by providing convenient apps for a better reading experience… and doing so without …
QZ.COM’s reasons for adding an App: Notifications: Quartz want to reach readers with push notifications Advertising, 42% of readers are on mobile web Native apps are preferred by 89% of …
The Sunday Times uses a few different methods to entice readers to subscribe – all centering around it’s leaky paywall. Hop on over the this article: “How The Sunday Times …
Here’s a quickie: The New York Times is integrating this four point approach to it’s digital publishing success: Presenting a greater cross-section of what the Times publishes spanning culture, opinion, …
Your main challenge as a publisher is to reach readers and build a strong relationship with them. If you are just starting out, Kickstarter can help you with both of …
Publishing a digital magazine, newsletter, newspaper, webzine (or whatever you wan to call it) with a metered paywall in combination with live web issues is a profitable combo. Employing a metered …
The Sunday Times (from the U.K.) is a great example of a publication which has launched a new look for their website using many new bells and whistles for enticing subscriptions. …
Sometimes it’s not so apparent how to monetize the site with advertising without sacrificing the look and feel of your design. If your team is picky with design and looking …
Like many digital offerings and publications, Crunchyroll is in a niche industry: a global video service for streaming Japanese Anime and Asian media (animated videos). Whether you publish articles, how-tos, or …
New for 2016 is the availability of the Zeen101 WordPress plugin, Leaky Paywall, for free. “The #1 Metered Paywall for WordPress is Now Free. In a welcome and unexpected move …
For immediate release The #1 Metered Paywall for WordPress is Now Free In a welcome and unexpected move made early this year, ZEEN101 published their landmark—and formerly un-free—Leaky Paywall plugin …
As a publisher, how do you choose what look and feel your publication has online? There are so many options available: Replica editions (the publication looks like it was ‘printed’ but …
If you are considering or implementing a metered paywall you need to read this article. The New Yorker magazine has some very compelling data about the success of it’s metered …
This is a short and good article to get you thinking about Facebook’s Instant Articles offering. I think testing is a valid path but losing control of your relationship with …
Knowing the value of your publication’s content is essential to long-term success – especially when your publication’s articles and stories are not readily available anywhere else. Archiving past news content …
The digital world has revolutionized how we get our content to readers. According to the New York Times “the Internet was supposed to be a place where billions of potential …
Let anyone with @uniquedomain.url access your content. This plugin is perfect for selling subscriptions to companies and organizations. Once an organization is setup EG: @abccompany.anything or *.edu all their employees with a …
The new Auto-Archiver plugin for Leaky Paywall will automatically archive your articles/posts after X number of days. Only a premium level of subscribers will have access to your archived content. This is …
For People’s Pundit Daily (a digital magazine), the App expense and complexity is now history. PPD uses WordPress as their publishing platform, Leaky Paywall to allow readers to read a few free …
Are you in the process of building your digital publication? Start building your lead list now. Now it’s easier than ever to start promoting your site – with minimal work …
If you are considering or implementing a metered paywall you need to read this article. The New Yorker magazine has some very compelling data about the success of it’s metered …
WordPress makes it’s easier than ever to create and charge for a digital publication on the web. But, given that apps are the preferred way to read digital content – …
This extension integrates Leaky Paywall with MailChimp by letting you automatically add new subscribers to specific MailChimp lists based on what subscription level they purchase. This integration works with both …
We have been working hard on catching up on documentation. Here are some highlights: Leaky Paywall: How To Change the Subscription Details on a Subscribe Card Adding Fields To The …
Within the last year the Monitor has doubled its subscriber base (source) Knowing the value of your publication’s content is essential to long-term success – especially when your publication’s articles …
Blogging has been around since the introduction of the internet. There are countless articles that discuss blogging, freelance writers, how to blog, how to write a great blog post, how …
In 2014, blogger, Shannon George, wrote a detailed article comparing two online payment processors, PayPal and Stripe . The article, Paypal vs. Stripe, is a great read to understand the differences, pros, and …
Just a big FYI if you are looking for free support for IssueM head over to https://wordpress.org/support/plugin/issuem Reason 1: After starting our support in BBPress and then moving to HelpScout we …
The online advertising world is evolving quickly. There are now more and more choices for online publishers to pick from as to how efficiently generate revenue for their site. Josh Macht, a …
Magazine: Lynchburg College Magazine WordPress Site: http://magazine.lynchburg.edu/ Lynchburg College, a small private college based in Lynchburg, Virginia is another great example of an college that publishes a magazine that’s taken …
Magazine: Lynchburg College Magazine WordPress Site: http://magazine.lynchburg.edu/ Lynchburg College, a small private college based in Lynchburg, Virginia is another great example of an college that publishes a magazine that’s taken …
ScienceNews.org has a lot of things going right online. Not only is the subject matter totally awesome, and the photos spectacular, but they also manage to nail the metered paywall …
Q: How do you take an existing online magazine (using WordPress and lots of custom functionality) and upgrade it with the most up to date subscription services for users and …
Create unlimited coupon codes. Assign them to individual subscription levels and more. Create as many coupons as you need Coupon Options Tip: use the Reporting Tool to filter coupon usage …
Harper’s is the second oldest print magazine in the United States and is making their way in the digital world. They recently decided to employ our Leaky Paywall to give …
Your reader has reached the end of their free article meter and your nag to subscribe pops into the article. What can you do to motivate readers to subscribe? Here …
Your reader has reached the end of their free article meter and your nag to subscribe pops into the article. What can you do to motivate readers to subscribe? Here …
Join publishing’s top two thought leaders BoSacks and Linda Ruth in a Live Chat on Twitter Thursday July 16th at 3 pm. Tweet your questions and comments using #MagBiz. For direct …
This major update covers a lot of ground as was fueled by your feedback and requests. Thank you! Here is what’s new: Multisite compatibility My Account page Custom welcome email …
“You must have an app.” No doubt all publishers have been told this at some stage probably as a singular statement of fact, rather than part of a cogent argument. …
“You must have an app.” No doubt all publishers have been told this at some stage probably as a singular statement of fact, rather than part of a cogent argument. …
The mantra of modern online publishing is create your content and leave it to your readers to decide where they want to consume it. It’s a noble sentiment but the …
The mantra of modern online publishing is create your content and leave it to your readers to decide where they want to consume it. It’s a noble sentiment but the …
#4 Ad Blogging – letting advertisers promote 24/7 on your site One of the best kept secrets in advertising is simply giving your advertisers the ability to blog their promotions …
#3 Your Paywall – readers try before they buy If you think your content solves a pain point for your audience that motivates them enough to pay then you absolutely …
#2 Native Ads – preserving the trust What is a native ad? Remember the advertorial in magazines? Well, native advertising is the same thing. You publish an article that is …
Your audience is always willing to “pay” to read your publication. How much they are willing to pay is the unknown you must uncover. Let’s explore the possibilities and put …
Your audience is always willing to “pay” to read your publication. How much they are willing to pay is the unknown you must uncover. Let’s explore the possibilities and put …
You run a metered paywall. Your articles are getting found in Google search and they are getting shared in Facebook. Your readers arrive at your site and comb through more …
You run a metered paywall. Your articles are getting found in Google search and they are getting shared in Facebook. Your readers arrive at your site and comb through more …
Profile DKonPittsburghSports is a Pittsburgh sports news site run by the award winning journalist Dejan Kovacevic (DK). DK offers readers 2 free articles using a metered paywall. The paywall is …
Profile DKonPittsburghSports is a Pittsburgh sports news site run by the award winning journalist Dejan Kovacevic (DK). DK offers readers 2 free articles using a metered paywall. The paywall is …
How Zeen101’s WordPress Leaky Paywall, IssueM Are Revolutionizing Internet Publishing – People’s Pundit Daily Since it’s release on May 27, 2003, the WordPress content management system (CMS) has evolved from …
Why are readers drawn to content decades or even centuries old? The answer is a simple one: Articles that were once popular as cutting-edge news are now highly valued for …
Why are readers drawn to content decades or even centuries old? The answer is a simple one: Articles that were once popular as cutting-edge news are now highly valued for …
“Going digital” has been the publisher’s catch-cry ever since the web started to take hold but for many small publishers it’s always been a costly undertaking. In the last few …
Online publishing is as nuanced and diverse as print. So what are the options for publishers going digital?
Your choice of platform today can make or break your publication. With 1000’s of publishing solutions available, it can be an overwhelming decision. There is some good news in that …
Your choice of platform today can make or break your publication. With 1000’s of publishing solutions available, it can be an overwhelming decision. There is some good news in that today we …
Run a Shopify store and need to to let buyers buy a subscription to your publication through Shopify? or… need to sell a product that comes with a subscription? Now …
Being economical with links and using issue-based publishing are key components in The Economist’s digital strategy. Should they be part of yours too? ‘Finishability’ allows readers to feel that they …
Being economical with links and using issue-based publishing are key components in The Economist’s digital strategy. Should they be part of yours too?
HOBNOB magazine wants to help you throw better parties Really… and it’s pretty cool. Their secret is packaging how-to articles (based on a party theme) into “issues” that you can …
HOBNOB magazine wants to help you throw better parties Really… and it’s pretty cool. Their secret is packaging how-to articles (based on a party theme) into “issues” that you can …
Ad Dropper makes it a snap to add, manage, and track ads anywhere on your WordPress site Some fast features: Create multiple ad zones: header, footer, sidebar, and in-content Create any …
The short answer is yes… because your apps make it easier to read your content and brings your reader closer to you, the publisher. According to Nielson: 89% of media …
The short answer is yes… because your apps make it easier to read your content and brings your reader closer to you, the publisher. According to Nielson: 89% of media consumption …
So you’ve built your digital publication. You have protected your content behind a metered paywall. A reader hits the end of his free articles and it’s time to tell him he needs to …
Generate more subscriptions to your publication by letting friends and family buy gift subscriptions! Grab the gift subscription plugin now. Features: Gifter can send a personal email note to the …
The Reporting Tool for Leaky Paywall is a free add-on that will let you filter and download (CSV file) the subscriber info you need. Open up your downloaded CSV file in …
So you’ve built your digital publication. You have protected your content behind a metered paywall. A reader hits the end of his free articles and it’s time to tell him …
I get asked pretty regularly: What is a good magazine or news theme to start a design with? The great news is there are many themes to chose from these …
I get asked pretty regularly: What is a good magazine or news theme to start a design with? The great news is there are many themes to chose from these days… …
My last post “Rediscovering the Sense and Economics of Publishing ‘Things’” was, I’m happy to say, well-received. We heard from publishers via email, Twitter, and phone calls that the post …
My last post “Rediscovering the Sense and Economics of Publishing ‘Things’” was, I’m happy to say, well-received. We heard from publishers via email, Twitter, and phone calls that the post …
From what I’ve seen through my work here at zeen101, the publishing world right now is taking one large step backward—and, in my opinion—that’s the right direction. The lavish promises …
From what I’ve seen through my work here at zeen101, the publishing world right now is taking one large step backward—and, in my opinion—that’s the right direction. The lavish promises …
Publishers of every stripe have wrestled, at some point, with some variation of this question: Are we better off developing a slick app or a killer mobile website? Strong cases …
Publishers of every stripe have wrestled, at some point, with some variation of this question: Are we better off developing a slick app or a killer mobile website? Strong cases …
The IssueM 2.0 release is now available on WordPress.org or by updating in your WordPress admin panel. Many new improvements, bug fixes, and features were added to help make your …
For over 10 years, the student-run and non-profit Berkeley Science Review (BSR) magazine has been publishing articles from UC Berkeley graduate students. The magazine serves to highlight the groundbreaking research …
For over 10 years, the student-run and non-profit Berkeley Science Review (BSR) magazine has been publishing articles from UC Berkeley graduate students. The magazine serves to highlight the groundbreaking research occurring …
Good advice from our very own Jesse McDougall. If you are running or considering adding sponsored content to your publication, do yourself a favor and follow Jesse’s 2 simple rules …
The Baffler online magazine (first printed issue was published in 1988) is a highly-visible and beautifully-illustrated magazine with a large readership. The magazine offers subscriptions in print, online, or both. …
We’ve uploaded the latest version of IssueM (1.2.12) to the WordPress.org plugin repository. The most recent release includes some new features and functionality to improve your experience with IssueM. Front …
If you publish a magazine or news site online you will often be faced with decisions on how to improve the experience for your readers. The answer is quite simple: …
Get your hands on the right free photo fast. The problem with most free stock photo sites is they suck all your time just trying to find a good photo …
Get your hands on the right free photo fast. The problem with most free stock photo sites is they suck all your time just trying to find a good photo for an article. …
This post was inspired by an article over on Copyblogger by Sonia Simone titled, “The Right Way to Think About Google.” Simone offers five wonderful rules to help us blogger/publishers …
This post was inspired by an article over on Copyblogger by Sonia Simone titled, “The Right Way to Think About Google.” Simone offers five wonderful rules to help us blogger/publishers …
Here is a great example of a WordPress publication that features regular issues and also publishes a blog for in between news: The Field Educator What’s it about? It is …
There are many popular schools of thought when it comes to titling an article. Unfortunately, the trend we’re seeing lately relies too heavily on fishing: Pack ’em full of keywords …
There are many popular schools of thought when it comes to titling an article. Unfortunately, the trend we’re seeing lately relies too heavily on fishing: Pack ’em full of keywords …
This video made me laugh. It’s funny, really funny and makes me glad I have an HBO subscription so I can watch more John Oliver. John, in a completely satirical …
This video made me laugh. It’s funny, really funny and makes me glad I have an HBO subscription so I can watch more John Oliver. John, in a completely satirical …
Publishing online today is like swimming through mud—difficult, unclear, tiring. Any print publisher of any stripe—book, news, magazine, school, corporate, etc.—looking to put content online is quickly overwhelmed by a …
Publishing online today is like swimming through mud—difficult, unclear, tiring. Any print publisher of any stripe—book, news, magazine, school, corporate, etc.—looking to put content online is quickly overwhelmed by a …
The New Yorker is doing it, the New York Times is doing it, you can do it… and it’s pretty easy. Here’s how: Step 1: Reduce your header logo size …
The New Yorker is doing it, the New York Times is doing it, you can do it… and it’s pretty easy. Here’s how: Step 1: Reduce your header logo size …
Publishers and authors do not need an army of geeks in order to create and execute effective content marketing campaigns. That said, content marketing does require a few things in …
With all the discussion and growth of native advertising, we thought it was time for us to provide a simple yet effective plugin to flag an article as “Sponsored” or “Promoted” …
A fishing publication asked me today how should I go about sharing an article with my readership? It’s a great question and yes you do want to share (or curate) …
