The Digital Dilemma In an increasingly digital world, it’s difficult to fathom staying afloat as a print publication. But the transition into digital hasn’t been easy either. First, there’s the …
A Universal Truth Your readers are, in many ways, the most important part of your publication. They’re the source of your revenue and the driving force of your content. And …
A Hard Truth The digital advertising space is a bit of a mess. Traditional print methods don’t cut it with a digital audience. Banner ads, display ads: they just don’t …
Apps Are Not Optional This is probably something you’ve heard before, but it bears quite a lot of repetition: You must have an app. It’s not just how ubiquitous they …
Foundations Are Just Beginnings You can’t attract an audience to your digital publication without first creating amazing content – and fortunately, that’s your wheelhouse. Once you’ve got the content, you …
Every Hero Has An Origin Story We’re always happy to talk about how Leaky Paywall works for you – how it helps you reach your readers, grow your audience, and …
And now for something completely different… We talk a lot about how to woo your subscribers. But before you can start growing your digital subscriber base, you must answer a …
Untapped Goldmines We’ve talked about this before, but there is an undeniable truth that deserves some time in the spotlight: Your digital publication has a ton of content that is …
A Tool That Goes The Distance It shouldn’t come as news that email can be a powerful tool for publishers. Building an email list is vital because people who join …
Everybody’s Got Issues Publishers already work incredibly hard. Your attention is on creating brilliant content: finding the right audience, the right sources, the right angle, the right words. On top …
Take a Bow! Many congratulations to our old friend Modern Drummer magazine! Their rockstar of a digital publication nabbed them a place among the prestigious Folio: Ozzie Awards Finalists for 2018. …
Good Tactics for a Revered Source Track & Field News is the bible of track and field. The web-based publication reports on major events and rising stars in track and …
The Challenge: Valuable News Hidden Away The Austin Monitor is an online news publisher dedicated to the local political and business happenings of Austin, Texas. Though their content was prolific …
Two Truths Digital paid subscriptions have been a bit of a trial-and-error gig since the invention of the internet. But two seemingly unrelated things have become indisputably clear: The reader …
Easy Doesn’t Have To Mean Basic Leaky Paywall is an easy tool to set up. It can be installed easily, you can input your baseline settings easily, and then it …
A Powerful Tool That Molds To Your Hand All on its own, Leaky Paywall is a powerful tool for increasing paid subscriptions. Just using the standard set of options and …
The Challenge: Classified Ads De-Classified Advertising is often the lifeblood of a magazine, financially speaking. Whether it’s a full-page photo ad with an attached perfume sample or a veritable catalog …
The Challenge: A Reason To Subscribe For more than 10 years, Soccer Coach Weekly has been the go-to digital publication for the mentors of The Beautiful Game. Replete with drills, …
Leaky Paywalls Boost Subscriptions The biggest goal for any publication is to increase paid subscriptions. For web-based publications, a tool like Leaky Paywall is a crucial part of achieving that …
A metered paywall is a powerful tool for increasing your paid subscriptions and ZEEN101’s Leaky Paywall is as user-friendly as it gets. But even the friendliest and most powerful tool …
The Challenge: An Easy Path To More Subscriptions Military Living is a digital and print publication that de-mystifies travel for military families. In addition to its three travel guides, the …
Forgotten Treasures All successful publishers eventually run into the same problem: they amass a lot of amazing content that their growing body of readers never think to read. Different types …
Tea Journey Magazine began in 2016 with the knowledge that its readers were out there. A successful Kickstarter campaign (they raised almost $100,000) gave it everything it needed to launch its digital publication as an offering to tea connoisseurs.
The Challenge: Successful Advertising For A Difficult Medium The Genesee Sun is a news source for Livingston County, New York. Conceived and launched in 2011 as a solely online and …
A Tricky Battle The verdict is in: digital advertising is a bit of a disaster. Most online ads are irritating to the reader and only mildly profitable for everyone else. …
A Year of Effort, A Year of Reward 2017 was The Year of Modern Drummer’s Digital Magazine. Originally a print magazine with a decent news blog and articles hidden in …
The Challenge: Staying Afloat in the Digital Waterways Small Boats Monthly – child to the broader Wooden Boat Magazine – is an all-digital, issue-based publication of three years. It features …
Time to Celebrate ZEEN101 would like to offer our heartfelt congratulations to Einstein Magazine for their recent recognition in the prestigious Folio: Eddie & Ozzie Awards. The Folio Awards are …
Social Media is Made for Issue Publishers Using social media for marketing is hardly a new concept at this point, but innovative businesses are always finding new ways to make …
Join the festivities The holidays are coming and with them comes a slew of decorating, wassailing, and gift-giving. For every business also comes the dilemma of how best to become …
What’s Good For the Tech… WordCamp for Publishers was a treasure trove of information for the publishing space, both on the marketing and technical side. In terms of marketing, ZEEN101 …
The Project & The Challenge: Strong Content, Low Readership The Practice is an online magazine published by Harvard Law School’s Center on the Legal Profession. It’s a valuable resource for …
A Learning Experience This August, WordPress held the first ever WordCamp for Publishers in Denver, Colorado. Hosted at the Denver Post building and attended by publishers of every size and …
The Beat Goes On The web-based issues and subscription success of Modern Drummer magazine is getting some attention. Fully customized web issue publishing and archiving, an easy-to-manage metered paywall, and …
The Challenge: A Beautiful Magazine in the Digital Age Lynchburg College, a private college in Virginia, publishes a truly beautiful magazine for their alumni and community. Rich content, high-quality, high-resolution …
The Challenge: Established Publication, New Era For 30 years, Military Living has been providing an invaluable tool to the military community: a set of guidebooks for military travel. Military personnel …
The Project – A Proud Print History Modern Drummer is a comprehensive drumming magazine with a long history of compelling issues. Interviews with titans and rising stars, product reviews, tools …
Twenty years ago, I was a publishing student in Emerson College’s Writing, Literature, and Publishing program. I loved books and print, but—truth be told—I attended the program’s print publishing classes …
Einstein Magazine was chosen by Folio as 2016 and now 2017 Winner of it’s category for digital publications. It uses our IssueM toolkit for WordPress to manage live web issues. We …
Visitor traffic plummets but subscription conversions increase four fold. What should you do? Watch this video [4:06] to find what the Wall Street Journal discovered and what options you have. …
There are some big differences between membership software and a metered paywall… the biggest is that the meter will let Google index and rank all your articles in search. …
Publishing PDFs and flipbooks to the web blocks Google search from finding your articles and prevents them from being shared in social media. As an added insult PDFs and Flipbooks …
Lee talks about [1:37 secs] our metered paywall plugin for WordPress – Leaky Paywall Find out more: Learn more about monetizing WordPress websites at the wpinnovator podcast Leaky Paywall Thanks Lee!
Learn how to quickly create a linked banner ad and publish it into your sidebar. This method breaks down into a few simple steps: In your Dashboard create a draft …
In 18 months the Austin Monitor doubled their paid subscriptions by switching to a metered paywall. Watch this video to find out how they did it. For more information about …
Tea Journey magazine quickly built up over 1500 web and app subscriptions during their first few months after launch. Watch this video to find out how they did it. For more …
MilitaryLiving.com produces 3 printed guidebooks packed with deals for Military and ex-Military travelers. They needed a way to move all their guidebook information onto the web in order to get …
Bob Self (from Front and Finish Magazine), Jesse McDougall, and I discuss the problems with today’s digital publishing solutions and take a look at the new Anvil publishing platform that …
This fantastic video from GoodUI will enlighten you as to what easy changes you can make to your subscription page to increase sales conversions. They review Harvest’s sign up page. …
Watch this video (1:19) to learn how to quickly curate and publish articles using the Press This tool in WordPress. You will be amazed how fast you can deliver additional …
The Freedom Press Survey: Readers spend 10 – 30 minutes on average with a digital magazine What this tells us is that readers have about 20 minutes to spend with …
We’ve got exciting news. For the past few years, the ZEEN101 team has been hard at work in our super-secret underground laboratory planning, sketching, building, and refining the first all-in-one …
If you are considering trying Facebook Instant Articles to drive more traffic to your site, expect mixed results. Some publishers are reporting positive results and some are bowing out. Bottom …
It’s time to rethink your ad strategy if you are making readers close popup ad boxes before they can get to your article. Google announced today that it will begin …
The trend is turning… the world of low value free information is so underwhelming that we would rather pay for access to great reporting on our special topic of interest. Your readers prefer …
No big surprise, but metered paywalls work and have been working for a number of years now. It makes sense, give away a few free articles (that also happen to …
3 major features have been added to Leaky Paywall (along with UI improvements and bug-fixes): API integration for 3rd party payment gateways. You can now integrate with any payment system …
If you are publishing issues to the web take a look at Albert Einstein College of Medicine‘s digital magazine. They do a lot of things right. What and how they …
Tea Journey helps consumers make informed tea selections, properly prepare fine tea and better appreciate the artisans who craft it. Just days ago enough tea enthusiasts contributed to successfully fund …
In an effort to grab and keep the attention of an audience, many publishers—when they “went digital”—accelerated the pace of publishing to breakneck speed. Unburdened by the physical distribution limitations of print publishing—sourcing, printing, shipping, etc.—digital publishing meant rapid-fire publishing was now possible. Blogs, vlogs, ‘grams, streams, and all the other exhausting forms of stream-of-consciousness publishing proliferated—much to the frenetic joy of the audience and the frenetic stress of the publisher. Hello!
The Digiday podcast this week talks with NowThis president Athan Stephanopoulos about his approach to capturing and keeping a digital audience. NowThis (formerly NowThis News) creates news videos for distribution …
Prompting your readers to subscribe is important… but you don’t need to resort to brute force popups and flashing neon to encourage your visitors to join up. A metered paywall …
I like to keep my eye on all the content industries (television, radio, movies, etc.) for clues about how the (formerly-print) publishing industry might go. Often, different industries move at …
Ancillary content is one of my favorite topics. By “ancillary,” I mean “side content” that you produce every day in the creation of your main content. This “side content” might …
This question came in last week from a publisher looking to start up. Let’s jump in… in order to get to 5000 subscribers you need to do 2 things very well: …
Metered paywall + 60 web issues = 10x more visitors from Google search and social sharing Atlantis Rising Magazine (ARM) is a digital publisher who takes full advantage of offering …
Metered paywall + 60 web issues = 10x more visitors from Google search and social sharing Atlantis Rising Magazine (ARM) is a digital publisher who takes full advantage of offering its …
As a digital publisher you create new content (articles, news, blog posts, etc.) all year long. Take advantage of the content you’ve created (and published on your WordPress site) to put …
Q: How does a digital magazine keep their site’s issues, articles, and other content easy to navigate and offer up well-crafted subscription offers? A: Using great WordPress plugins that all work …
The American Bar Association’s Law Practice Today (LPT) needed to get in front of it’s audience of attorneys by providing convenient apps for a better reading experience… and doing so without …
QZ.COM’s reasons for adding an App: Notifications: Quartz want to reach readers with push notifications Advertising, 42% of readers are on mobile web Native apps are preferred by 89% of …
The Sunday Times uses a few different methods to entice readers to subscribe – all centering around it’s leaky paywall. Hop on over the this article: “How The Sunday Times …
Here’s a quickie: The New York Times is integrating this four point approach to it’s digital publishing success: Presenting a greater cross-section of what the Times publishes spanning culture, opinion, …
Your main challenge as a publisher is to reach readers and build a strong relationship with them. If you are just starting out, Kickstarter can help you with both of …
Publishing a digital magazine, newsletter, newspaper, webzine (or whatever you wan to call it) with a metered paywall in combination with live web issues is a profitable combo. Employing a metered …
The Sunday Times (from the U.K.) is a great example of a publication which has launched a new look for their website using many new bells and whistles for enticing subscriptions. …
Sometimes it’s not so apparent how to monetize the site with advertising without sacrificing the look and feel of your design. If your team is picky with design and looking …
Like many digital offerings and publications, Crunchyroll is in a niche industry: a global video service for streaming Japanese Anime and Asian media (animated videos). Whether you publish articles, how-tos, or …
New for 2016 is the availability of the Zeen101 WordPress plugin, Leaky Paywall, for free. “The #1 Metered Paywall for WordPress is Now Free. In a welcome and unexpected move …
For immediate release The #1 Metered Paywall for WordPress is Now Free In a welcome and unexpected move made early this year, ZEEN101 published their landmark—and formerly un-free—Leaky Paywall plugin …
As a publisher, how do you choose what look and feel your publication has online? There are so many options available: Replica editions (the publication looks like it was ‘printed’ but …
If you are considering or implementing a metered paywall you need to read this article. The New Yorker magazine has some very compelling data about the success of it’s metered …
This is a short and good article to get you thinking about Facebook’s Instant Articles offering. I think testing is a valid path but losing control of your relationship with …
Knowing the value of your publication’s content is essential to long-term success – especially when your publication’s articles and stories are not readily available anywhere else. Archiving past news content …
The digital world has revolutionized how we get our content to readers. According to the New York Times “the Internet was supposed to be a place where billions of potential …
Let anyone with @uniquedomain.url access your content. This plugin is perfect for selling subscriptions to companies and organizations. Once an organization is setup EG: @abccompany.anything or *.edu all their employees with a …
The new Auto-Archiver plugin for Leaky Paywall will automatically archive your articles/posts after X number of days. Only a premium level of subscribers will have access to your archived content. This is …
For People’s Pundit Daily (a digital magazine), the App expense and complexity is now history. PPD uses WordPress as their publishing platform, Leaky Paywall to allow readers to read a few free …
Are you in the process of building your digital publication? Start building your lead list now. Now it’s easier than ever to start promoting your site – with minimal work …
If you are considering or implementing a metered paywall you need to read this article. The New Yorker magazine has some very compelling data about the success of it’s metered …
WordPress makes it’s easier than ever to create and charge for a digital publication on the web. But, given that apps are the preferred way to read digital content – …
This extension integrates Leaky Paywall with MailChimp by letting you automatically add new subscribers to specific MailChimp lists based on what subscription level they purchase. This integration works with both …
We have been working hard on catching up on documentation. Here are some highlights: Leaky Paywall: How To Change the Subscription Details on a Subscribe Card Adding Fields To The …
Within the last year the Monitor has doubled its subscriber base (source) Knowing the value of your publication’s content is essential to long-term success – especially when your publication’s articles …
Blogging has been around since the introduction of the internet. There are countless articles that discuss blogging, freelance writers, how to blog, how to write a great blog post, how …
In 2014, blogger, Shannon George, wrote a detailed article comparing two online payment processors, PayPal and Stripe . The article, Paypal vs. Stripe, is a great read to understand the differences, pros, and …
Just a big FYI if you are looking for free support for IssueM head over to https://wordpress.org/support/plugin/issuem Reason 1: After starting our support in BBPress and then moving to HelpScout we …
The online advertising world is evolving quickly. There are now more and more choices for online publishers to pick from as to how efficiently generate revenue for their site. Josh Macht, a …
Magazine: Lynchburg College Magazine WordPress Site: http://magazine.lynchburg.edu/ Lynchburg College, a small private college based in Lynchburg, Virginia is another great example of an college that publishes a magazine that’s taken …
Magazine: Lynchburg College Magazine WordPress Site: http://magazine.lynchburg.edu/ Lynchburg College, a small private college based in Lynchburg, Virginia is another great example of an college that publishes a magazine that’s taken …
ScienceNews.org has a lot of things going right online. Not only is the subject matter totally awesome, and the photos spectacular, but they also manage to nail the metered paywall …
Q: How do you take an existing online magazine (using WordPress and lots of custom functionality) and upgrade it with the most up to date subscription services for users and …
Create unlimited coupon codes. Assign them to individual subscription levels and more. Create as many coupons as you need Coupon Options Tip: use the Reporting Tool to filter coupon usage …
Harper’s is the second oldest print magazine in the United States and is making their way in the digital world. They recently decided to employ our Leaky Paywall to give …
Your reader has reached the end of their free article meter and your nag to subscribe pops into the article. What can you do to motivate readers to subscribe? Here …
Your reader has reached the end of their free article meter and your nag to subscribe pops into the article. What can you do to motivate readers to subscribe? Here …
Join publishing’s top two thought leaders BoSacks and Linda Ruth in a Live Chat on Twitter Thursday July 16th at 3 pm. Tweet your questions and comments using #MagBiz. For direct …
This major update covers a lot of ground as was fueled by your feedback and requests. Thank you! Here is what’s new: Multisite compatibility My Account page Custom welcome email …
“You must have an app.” No doubt all publishers have been told this at some stage probably as a singular statement of fact, rather than part of a cogent argument. …
“You must have an app.” No doubt all publishers have been told this at some stage probably as a singular statement of fact, rather than part of a cogent argument. …
The mantra of modern online publishing is create your content and leave it to your readers to decide where they want to consume it. It’s a noble sentiment but the …
The mantra of modern online publishing is create your content and leave it to your readers to decide where they want to consume it. It’s a noble sentiment but the …
#4 Ad Blogging – letting advertisers promote 24/7 on your site One of the best kept secrets in advertising is simply giving your advertisers the ability to blog their promotions …
#3 Your Paywall – readers try before they buy If you think your content solves a pain point for your audience that motivates them enough to pay then you absolutely …
#2 Native Ads – preserving the trust What is a native ad? Remember the advertorial in magazines? Well, native advertising is the same thing. You publish an article that is …
Your audience is always willing to “pay” to read your publication. How much they are willing to pay is the unknown you must uncover. Let’s explore the possibilities and put …
Your audience is always willing to “pay” to read your publication. How much they are willing to pay is the unknown you must uncover. Let’s explore the possibilities and put …
You run a metered paywall. Your articles are getting found in Google search and they are getting shared in Facebook. Your readers arrive at your site and comb through more …
You run a metered paywall. Your articles are getting found in Google search and they are getting shared in Facebook. Your readers arrive at your site and comb through more …
Profile DKonPittsburghSports is a Pittsburgh sports news site run by the award winning journalist Dejan Kovacevic (DK). DK offers readers 2 free articles using a metered paywall. The paywall is …
Profile DKonPittsburghSports is a Pittsburgh sports news site run by the award winning journalist Dejan Kovacevic (DK). DK offers readers 2 free articles using a metered paywall. The paywall is …
How Zeen101’s WordPress Leaky Paywall, IssueM Are Revolutionizing Internet Publishing – People’s Pundit Daily Since it’s release on May 27, 2003, the WordPress content management system (CMS) has evolved from …
Why are readers drawn to content decades or even centuries old? The answer is a simple one: Articles that were once popular as cutting-edge news are now highly valued for …
Why are readers drawn to content decades or even centuries old? The answer is a simple one: Articles that were once popular as cutting-edge news are now highly valued for …
“Going digital” has been the publisher’s catch-cry ever since the web started to take hold but for many small publishers it’s always been a costly undertaking. In the last few …
Online publishing is as nuanced and diverse as print. So what are the options for publishers going digital?
Your choice of platform today can make or break your publication. With 1000’s of publishing solutions available, it can be an overwhelming decision. There is some good news in that …
Your choice of platform today can make or break your publication. With 1000’s of publishing solutions available, it can be an overwhelming decision. There is some good news in that today we …
Run a Shopify store and need to to let buyers buy a subscription to your publication through Shopify? or… need to sell a product that comes with a subscription? Now …
Being economical with links and using issue-based publishing are key components in The Economist’s digital strategy. Should they be part of yours too? ‘Finishability’ allows readers to feel that they …
Being economical with links and using issue-based publishing are key components in The Economist’s digital strategy. Should they be part of yours too?
HOBNOB magazine wants to help you throw better parties Really… and it’s pretty cool. Their secret is packaging how-to articles (based on a party theme) into “issues” that you can …
HOBNOB magazine wants to help you throw better parties Really… and it’s pretty cool. Their secret is packaging how-to articles (based on a party theme) into “issues” that you can …
Ad Dropper makes it a snap to add, manage, and track ads anywhere on your WordPress site Some fast features: Create multiple ad zones: header, footer, sidebar, and in-content Create any …
The short answer is yes… because your apps make it easier to read your content and brings your reader closer to you, the publisher. According to Nielson: 89% of media …
The short answer is yes… because your apps make it easier to read your content and brings your reader closer to you, the publisher. According to Nielson: 89% of media consumption …
So you’ve built your digital publication. You have protected your content behind a metered paywall. A reader hits the end of his free articles and it’s time to tell him he needs to …
Generate more subscriptions to your publication by letting friends and family buy gift subscriptions! Grab the gift subscription plugin now. Features: Gifter can send a personal email note to the …
The Reporting Tool for Leaky Paywall is a free add-on that will let you filter and download (CSV file) the subscriber info you need. Open up your downloaded CSV file in …
So you’ve built your digital publication. You have protected your content behind a metered paywall. A reader hits the end of his free articles and it’s time to tell him …
I get asked pretty regularly: What is a good magazine or news theme to start a design with? The great news is there are many themes to chose from these …
I get asked pretty regularly: What is a good magazine or news theme to start a design with? The great news is there are many themes to chose from these days… …
My last post “Rediscovering the Sense and Economics of Publishing ‘Things’” was, I’m happy to say, well-received. We heard from publishers via email, Twitter, and phone calls that the post …
My last post “Rediscovering the Sense and Economics of Publishing ‘Things’” was, I’m happy to say, well-received. We heard from publishers via email, Twitter, and phone calls that the post …
From what I’ve seen through my work here at zeen101, the publishing world right now is taking one large step backward—and, in my opinion—that’s the right direction. The lavish promises …
From what I’ve seen through my work here at zeen101, the publishing world right now is taking one large step backward—and, in my opinion—that’s the right direction. The lavish promises …
Publishers of every stripe have wrestled, at some point, with some variation of this question: Are we better off developing a slick app or a killer mobile website? Strong cases …
Publishers of every stripe have wrestled, at some point, with some variation of this question: Are we better off developing a slick app or a killer mobile website? Strong cases …
The IssueM 2.0 release is now available on WordPress.org or by updating in your WordPress admin panel. Many new improvements, bug fixes, and features were added to help make your …
For over 10 years, the student-run and non-profit Berkeley Science Review (BSR) magazine has been publishing articles from UC Berkeley graduate students. The magazine serves to highlight the groundbreaking research …
For over 10 years, the student-run and non-profit Berkeley Science Review (BSR) magazine has been publishing articles from UC Berkeley graduate students. The magazine serves to highlight the groundbreaking research occurring …
Good advice from our very own Jesse McDougall. If you are running or considering adding sponsored content to your publication, do yourself a favor and follow Jesse’s 2 simple rules …
The Baffler online magazine (first printed issue was published in 1988) is a highly-visible and beautifully-illustrated magazine with a large readership. The magazine offers subscriptions in print, online, or both. …
We’ve uploaded the latest version of IssueM (1.2.12) to the WordPress.org plugin repository. The most recent release includes some new features and functionality to improve your experience with IssueM. Front …
If you publish a magazine or news site online you will often be faced with decisions on how to improve the experience for your readers. The answer is quite simple: …
Get your hands on the right free photo fast. The problem with most free stock photo sites is they suck all your time just trying to find a good photo …
Get your hands on the right free photo fast. The problem with most free stock photo sites is they suck all your time just trying to find a good photo for an article. …
This post was inspired by an article over on Copyblogger by Sonia Simone titled, “The Right Way to Think About Google.” Simone offers five wonderful rules to help us blogger/publishers …
This post was inspired by an article over on Copyblogger by Sonia Simone titled, “The Right Way to Think About Google.” Simone offers five wonderful rules to help us blogger/publishers …
Here is a great example of a WordPress publication that features regular issues and also publishes a blog for in between news: The Field Educator What’s it about? It is …
There are many popular schools of thought when it comes to titling an article. Unfortunately, the trend we’re seeing lately relies too heavily on fishing: Pack ’em full of keywords …
There are many popular schools of thought when it comes to titling an article. Unfortunately, the trend we’re seeing lately relies too heavily on fishing: Pack ’em full of keywords …
This video made me laugh. It’s funny, really funny and makes me glad I have an HBO subscription so I can watch more John Oliver. John, in a completely satirical …
This video made me laugh. It’s funny, really funny and makes me glad I have an HBO subscription so I can watch more John Oliver. John, in a completely satirical …
Publishing online today is like swimming through mud—difficult, unclear, tiring. Any print publisher of any stripe—book, news, magazine, school, corporate, etc.—looking to put content online is quickly overwhelmed by a …
Publishing online today is like swimming through mud—difficult, unclear, tiring. Any print publisher of any stripe—book, news, magazine, school, corporate, etc.—looking to put content online is quickly overwhelmed by a …
The New Yorker is doing it, the New York Times is doing it, you can do it… and it’s pretty easy. Here’s how: Step 1: Reduce your header logo size …
The New Yorker is doing it, the New York Times is doing it, you can do it… and it’s pretty easy. Here’s how: Step 1: Reduce your header logo size …
Publishers and authors do not need an army of geeks in order to create and execute effective content marketing campaigns. That said, content marketing does require a few things in …
With all the discussion and growth of native advertising, we thought it was time for us to provide a simple yet effective plugin to flag an article as “Sponsored” or “Promoted” …
A fishing publication asked me today how should I go about sharing an article with my readership? It’s a great question and yes you do want to share (or curate) …
A fishing publication asked me today how should I go about sharing an article with my readership?
It’s a great question and yes you do want to share (or curate) articles from other sources… and it’s simple.
Easy and powerful. If you are writing copy you need to always link to sources. Linking properly is key to humans clicking and Google ranking your stories in search
Easy and powerful. If you are writing copy you need to always link to sources. Linking properly is key to humans clicking and Google ranking your stories in search
Native advertising is like the old advertorial… it’s publishing an article that is really an advertisement. The ad is native to your stream of articles or blog posts. Why is this so popular now? Read on to find out!
Building your magazine’s subscriber base via email is job #1. The tools today also let you completely automate the task of sending your stories to your subscribers. Watch this video …
You need to run and make sure your publication is mobile optimized… now. Another shocker as of December: Mobile browsers now make up 20% of all internet traffic. And to top it off: 60% of smartphone use is at home.
These people won’t even bother trying to use a non-optimized site, or will turn to a competitor instead (article from Venture Beat) You need to run and make sure your …
There is no right or wrong way to publish. Consider whether your audience demands information as it happens (blogging) or whether curating and packaging articles into issues serves them better. …
There is no right or wrong way to publish. Consider whether your audience demands information as it happens (blogging) or whether curating and packaging articles into issues serves them better. …
Make sure that you look in every corner of your organization to spot promotional opportunities to get the word out about your website address.
Visitors land on your online magazine every day. Make sure you understand what they like and don’t like about your publication. This will help you make decisions on how to …
Find out how to quickly uncover domain names that are available and would suit your publication. If you are just starting out with an online magazine, you need to make …
Find out how to quickly uncover domain names that are available and would suit your publication. If you are just starting out with an online magazine, you need to make …
What if your advertisers could compete for the #1 spot on your publication’s homepage? The homepage of your news or magazine site holds great value for your advertisers, so why …
What if your advertisers could compete for the #1 spot on your publication’s homepage? The homepage of your news or magazine site holds great value for your advertisers, so why …
Grab a pencil and some paper… This story starts with a person I call the frenzied editor. Not long ago I walked into the office of this publisher who was …
Grab a pencil and some paper… This story starts with a person I call the frenzied editor. Not long ago I walked into the office of this publisher who was …
Join Sean Plottner, the Editor of Dartmouth Alumni Magazine, and I for an inside look at running an alumni magazine at one America’s most prestigious colleges. Here is the transcript: …
Join Sean Plottner, the Editor of Dartmouth Alumni Magazine, and I for an inside look at running an alumni magazine at one America’s most prestigious colleges. It’s 26 minutes and …
Why WordPress? The war for attention online is brutal. Today, you absolutely positively must do these 5 things right: 1. Open your arms to Google search: let your articles get …
I see a trend. The Apple Newsstand (found within iTunes’ App Store) is now selling quite a lot of magazines and is showing price points for publications. Many are at $1.99/mo.
A slow website is a problem for all publishers. Learn how to improve your site’s speed by reducing image sizes.
Your articles are more important than your homepage. Why? Because we humans search for answers to specific questions online. And that sends us to a specific article that answers that …
Your articles are more important than your homepage. Why? Because we humans search for answers to specific questions online. And that sends us to a specific article that answers that …
Your stories are great but how to you take them further? What about audio, video, webinars and e-books? Watch this video to learn about the types of powerful content you …
(Rather watch the video this article based on? It’s at the bottom) What are the biggest benefits of publishing your magazine or news site online today? Let’s define what a web …
…unless you have a large community and readership. Forget ads and create products to sell Your biggest strength as a magazine or news publisher is that you have a community …
…unless you have a large community and readership. Forget ads and create products to sell Your biggest strength as a magazine or news publisher is that you have a community …
Problem: How do you increase the number readers to your online magazine? Solution: Create articles that readers tell you they want 1. The typical way to get your publication ranking …
Problem: How do you increase the number readers to your online magazine? Solution: Create articles that readers tell you they want 1. The typical way to get your publication ranking …
I see a trend. The trend is $1.99 per month. Why? Because the Apple Newsstand (found within iTunes’ App Store) is now selling quite a lot of magazines and is …
I see a trend. The trend is $1.99 per month. Why? Because the Apple Newsstand (found within iTunes’ App Store) is now selling quite a lot of magazines and is …
Why WordPress? The war for attention online is brutal. Today, you absolutely positively must do these 5 things right: 1. Open your arms to Google search: let your articles get …
You need to read this article on how-to firm up your article formatting guidelines. Do you want to let your contributors write and format any way they want? Do you want to spend …
You need to read this article on how-to firm up your article formatting guidelines. Do you want to let your contributors write and format any way they want? Do you …
Stop being in the game of numbers and change to a game of members instead – Mr. Magazine This is the publishing truth. Your publication, whether it is digital, print …
Stop being in the game of numbers and change to a game of members instead – Mr. Magazine This is the publishing truth. Your publication, whether it is digital, print …
There is a great discussion going on on Linkedin about this question which was posed by Lorraine Phillips in the Magazine discussion group. Here is her question: Can someone define …
There is a great discussion going on on Linkedin about this question which was posed by Lorraine Phillips in the Magazine discussion group. Here is her question: Can someone define …
Learn how to quickly create a linked banner ad and publish it into your sidebar. This method breaks down into a few simple steps: In your Dashboard create a draft …
Middlebury College recently rebuilt and launched their MiddleburyCampus.com news site. Their #1 point of pain was workflow as their current news site was slow and difficult to manage. Middlebury also publishes the …
The Times of London recently reversed themselves. They removed some of the paywall that they had put up which charges subscribers to read their news. The Times decided to offer …
The Times of London recently reversed themselves. They removed some of the paywall that they had put up which charges subscribers to read their news. The Times decided to offer …
The following is the introduction to my latest book #tweetsmart: 25 Twitter Projects to Help You Build Your Community (O’Reilly Media, 2012). This intro sums up my attitude toward Twitter …
The problem: Google tells us that 70% of all readers land on your article pages or blog posts and not your homepage. This is an amazing statistic and I have …
I was talking to a couple of folks involved in real estate, a landscaper and a real estate broker. They both publish on their blog and they both realize that …
I was talking to a couple of folks involved in real estate, a landscaper and a real estate broker. They both publish on their blog and they both realize that …
The problem: Google tells us that 70% of all readers land on your article pages or blog posts and not your homepage. This is an amazing statistic and I have …
So how did we get here? The story starts with Dartmouth College, who needed a way to put their Dartmouth Engineer Magazine and then Dartmouth Alumni Magazine online to reach alumni and current/prospective students. As …
A successful Australian publisher reveals that they have no less than 15 different revenue sources for their publications. Amazing, and yes this is what you have to do today to succeed online. …
Content marketing is a hot new term in the world of marketing. And, as it is when anything new and potentially revolutionary comes along, confusion and fear about this new …
Twitter—the wildly popular “micro-blogging” service—is making a giant impact on the internet, and joining the ranks of internet giants by doing so. If you’ve watched any cable news program in …
I realized the other day that I’ve now spent over ten years working with small business web sites. Has the internet even been around 10 years?! Was it really 13 …
Yes. I admit that I may be biased. My life-long interest in book publishing, my background in the industry, and my general love for books, may make me an unsuitable …
The world is all a-buzz right now (at least my corner of the world) about social media marketing and how to make Twitter or Facebook or YouTube or LinkedIn or …
Coca-Cola isn’t alerted by Rickie’s Convenience Mart every time you buy an ice cold bottle after walking past their signs at the local little league field. Nike can’t run the …
