Four ways to sell bulk subscriptions

Groups can be as unique as individuals. Find the four different ways to sell bulk subscriptions to different organizations.

Why you need the most flexible subscription platform for WordPress

Leaky Paywall is built specifically for the needs of news and magazine publishers that use WordPress. In fact, you can generate more revenue streams than you thought possible by taking advantage of its core flexibility. Flexibility = More revenue streams We thought it would be a good idea to showcase how different publishers are using […]

Exciting Things We’ve Been Working On – Paywall Podcast

Working Together Building new tools and functionalities is a collaborative process at ZEEN101. Sometimes the ideas arise internally: trends we see in the industry, weather-proofing the software for changes in technology, and so on. But often, we build new tools because a publisher had a wild idea and wanted to see if it was possible. […]

February 2021 Monthly Update: New Tips For Existing Tools

New Uses For Old Things We’re well into the new year and it’s time to take a look at the things we have and think: How could that be better? The result is a host of new ideas for using tools you already have in new and exciting ways. Now you can do AB testing on […]

Ensuring Website Accessibility Compliance

Don’t get caught out by website accessibility. Fortunately, compliance with the ADA website requirements doesn’t have to be difficult.

Local News Publishers: Subscriptions v. Memberships v. Donations – Paywall Podcast

The Question of Revenue Should your publication be seeking subscriptions, encouraging donations, or offering memberships? The three main revenue models are a hot topic in the publishing world at the moment. The simple answer? All three. Episode 8 of the Paywall Podcast is a roundtable discussion between ZEEN101’s Pete Ericson, Jeremy Green, and Tyler Channell […]

An Interview with Todd Moen of Catch Magazine – Paywall Podcast

The Lifecycle of an All-Digital Magazine In Episode 7 of the Paywall Podcast, ZEEN101’s Jeremy Green talks to Todd Moen of Catch Magazine. The Official Journal of Flyfishing Photography and Film, Catch has been an all-digital, high-resolution publication for over a decade. In that time, the magazine has weathered every storm and survived every evolution of […]

January 2021 Monthly Update: New Tools For A New Year

Happy New Year! It’s a new year for the world and for your publication. We’ve got some great new tips and tools for boosting your revenue and optimizing your publication. Now you can easily create a paid newsletter or charge individually for premium content. You can track your revenue on the dashboard and find new […]

Create meaningful revenue and content with paying advertisers

A Different Kind of Content Strategy Wouldn’t it be nice if someone else generated some of your content for you? Wouldn’t it be even nicer if they paid you for the privilege? The richness of your content is what draws and retains your readers. Valuable content that caters to the needs and interests of your […]

December 2020 Monthly Update: Gifts For The Season

Gifts That Keep On Giving The holidays are right around the corner and to help you spruce up your publication for the season, we’ve got a few new tips and tools. Add a flipbook, run some promotions, reduce your stress with simplified processes or new information, find some inspiration in the journeys other publications have taken: […]

How To Generate More Paid Subscriptions With Promotions – Paywall Podcast

More subscriptions, less stress Paid subscriptions are a key revenue source for most publications. Fortunately, there are any number of easy promotions and strategies a publisher can run to increase those crucial subscriptions. In this episode of the Paywall Podcast, How To Generate More Paid Subscriptions With Promotions, Pete, Jeremy, and Tyler go through a […]

Learn the step-by-step approach to growing your paid subscription and advertising revenue

In this video Nick Pataro from MagHub and I go over the strategy to building a strong email list that, in turn, attracts paying subscribers and advertisers. Follow along step-by-step to understand how to develop a free registration capture for your publication to rapidly build your email list, then convert paying subscribers, and also become […]

Managing multiple digital magazine editions

Knowing the waters The success of a magazine, digital or otherwise, hinges on knowing and appealing to its readers. Understanding and catering to the needs of your target demographic is vital to your publication. The Fisherman has gone all out to do just that. Fishing is, of course, a variable experience. It depends on the […]

An Interview With Street Photography Magazine – Paywall Podcast

A profile of a successful publication Every profitable publication is born out of a wealth of experience that can be shared. In this episode of the Paywall Podcast, Interview with Street Photography Magazine, Pete sits down with Bob, the founder of Street Photography Magazine, to discuss the journey and strategies that built its success. Listen […]

6 Examples of Successful Publication & Product Launches – Paywall Podcast

New ideas for a profitable publication Every publication is different, but even small or unusual publications can be profitable. In the third episode of the Paywall Podcast, 6 Examples of Successful Publication & Product Launches, Pete, Jeremy, share diverse examples of publishers who found creative ways to generate revenue.   Listen now.   Get our free […]

November 2020 Monthly Update: Leveling Up

Fine-Tuning For Fall You already have a fully-stocked tool kit for the success of your publication. But are you using every feature and function to its full potential? With a handful of updates, small and large, new integrations, and a whole bunch of tips on optimizing what you already have, it’s time to take your publication to the […]

How to optimize your registration page to encourage paid subscriptions

An Overlooked Opportunity A profitable digital publication has a lot of moving pieces. Your ever-growing archive of content, your paywall protector, the teasing newsletters, your various subscription levels: all of these play a part in your success. So it’s easy to overlook some of the smaller players. But every page can help the subscription process […]

October 2020 Monthly Update: Checking Your Foundation

Find Your Cornerstone This month, we’re focusing on perfecting the fundamentals. The first step to a profitable publication is getting the basics right. We kick it off with a few words on Leaky Paywall’s full compliance with SCA regulations. Then we unveil our new Paywall Podcast and a couple new integrations to simplify your workflow, […]

Introducing the Paywall Podcast

Looking to generate more subscribers with your paywall? We discuss paywall strategies and tactics for news and magazine publishers. With over 900 publishers running our subscription platform we have learned quite a bit about what works (and doesn’t) in digital publishing. Join Pete, Jeremy, and Tyler for a deep dive that will help you grow […]

Don’t design your new website… blueprint it

Grab a pencil and a couple of sheets of paper… this (true) story starts with a person I call the frenzied publisher. A big mess Some time ago I walked into the office of this publisher who was scanning a conference room table (with about 30 pieces of paper on it) in order to re-design […]

September 2020 Monthly Update: Big Changes For The Changing Season

There’s Something About MailChimp… Your email marketing isn’t just a sales funnel, it’s a sales vortex. It doesn’t just direct your readers to a paid subscription, it sucks them in. A reader on your email list is 10x more likely to purchase a subscription. Which is why, this month, we’re all about MailChimp and its […]

A visually stunning digital subscription magazine raises the bar

Catch Magazine: The Official Journal of Fly Fishing Photography & Film has a ten-year history of visually stunning digital editions. The magazine’s contributors are avid fly fishers but they are, first and foremost, gifted photographers.

Building a subscriber funnel with Leaky Paywall

How would you like to add 1000 new email addresses to your list in a week? Or 7000 new in just a few months? This is exactly what happened when The Business Journal launched their free registration wall, and new subscribers continue to sign up. After limiting access to free subscribers they turned on Leaky […]

How to generate new revenues through tiered subscription levels

“We already had a digital magazine going out once a month that people were paying for,” he says. “But we also felt that the content we put out daily was of sufficient value to people that they probably wouldn’t be completely adverse to paying for that as well.”

How we redesigned a website in 60 days to boost engagement and subscriptions

An Overloaded Site Total Football Analysis provides exactly what’s in the name: in-depth analysis of the current world of soccer: its leagues, its players, its tactics and strategies. It’s an embarrassment of football riches. Between the monthly magazine and the daily site content, Total Football Analysis was providing so much material that their old site […]

Build your email list using related articles

From Casual To Committed The key to winning the subscription game is capturing the attention of your casual readers. Most of those readers will find you by searching for a specific topic and finding a specific article or through a recommendation on social media. (That’s why you have a metered paywall, after all: to make […]

Grow subscriptions by blocking incognito browser use

Strong Content, Strong Protection The Heisenberg Report is a digital publication of real-time political and financial news. They pride themselves on content that is current, accurate, rich with information, and just snarky enough to be engaging. All of which means that the Heisenberg Report has much to protect with its paywall. And that is why […]

The 10+ plugins you need to polish your subscription management

A Full Toolbox Your content is the engine that drives your publication. But your platform is the chassis that gives your content structure and stability. ZEEN101 has chosen WordPress as its foundation and partner for a number of reasons, not least among them the versatile set of tools available for enhancing the experience for publishers […]

Increasing digital subscriptions with an All-Access pass

Stepping Up The Tempo Of Subscription Success Modern Drummer Magazine is at the top of their game for growing subscriptions. As a veteran print publisher who successfully made the leap to a digital issue, they’ve also mastered the art of setting their pricing to increase both print and digital subscriptions. Now they’ve found a new […]

How to double your email list by getting rid of your email popup

An Essential Process Time and experience (and even a formal study or two) have proven that growing your email list is an indispensable part of growing your subscriptions. Readers who join your email list are 10x more likely to become subscribers. It follows that building that email list should take a more proactive approach than […]

How to make flipbooks part of your digital subscription strategy

A Long History True West Magazine is a veteran publication, publishing a highly visual magazine on the history of the American West since 1953. They started adding their content on the web fairly early, before the evolution of the digital issue. At the time, it was a fairly natural decision for President and Executive Editor […]

Using free subscriptions to build paid memberships

A Different Goal For more than 30 years, Land Line has been the publication for independent truck drivers. As a veteran publisher with close ties to the industry it serves, Land Line has a thorough and intimate knowledge of its readership. But Land Line is also a little different than most publications. Despite its wealth […]

What if someone tries to get around your paywall?

There’s Always Someone… The success of a leaky/metered paywall is tied to the ability to offer a few free articles per browsing session so that your content is fully indexed by Google and can be shared in social media. Generally publishers are enjoying paid digital subscriptions by metering the content and accepting the fact that […]

Integrating Leaky Paywall with Publisher’s Creative Systems (PCS) & Data Joe for a smooth subscription flow

Value & Simplicity Publishers focus their efforts on crafting valuable content for their target audiences. That’s their main purpose. But the revenue comes from making sure that people are seeing and paying for that content. Making your content easy to access gives readers more reasons to subscribe. Making the subscription process frictionless increases the likelihood […]

How to sell a Super-Premium subscription level

Special Handling For Special Content All of your content is valuable, but for most publishers there are some pieces that are simply more valuable than others. Take iPolitics, for example. A leading online source for Canadian political news, iPolitics is offering in-depth coverage of its upcoming 43rd general election. For the months of September and […]

What should you set your Leaky Paywall meter to? – a Profitable Publishing Webinar

New Research and New Regulations On September 12th, ZEEN101’s Pete Ericson and Jeremy Green hosted our third Profitable Publishing Webinar. This edition of the webinar kicks off with Pete’s tutorial on how to set your paywall correctly to grow your subscriptions. Then, Jeremy gives a guided tour of new settings in Leaky Paywall and compliance […]

How To Use Ad Techniques To Promote Your Subscriptions

Creative Use For Existing Tools The Texan is a young publication that focuses on political news from the Lone Star state. The publication prides itself on being advertisement free, as part of its mission to focus solely on the news and on the reader experience. As a subscription-based service, it is not surprising that The […]

Do Flipbook E-Editions Really Work?

Flipbooks: Yea or Nay? Flipbooks (or e-editions) were an early development in field of digital publications. It was a logical step: they were a perfect replica of the print magazine, right down to the flipping pages (and sound effect). As the digital world has advanced, flipbooks have fallen out of favor for many good reasons. […]

How To Protect And Profit From Your Unique Content

A Different Kind of Content All content is valuable. Fortunately, just about any kind of content can be metered. Take a look at Automobl. Automobl is a new Canadian car comparison site. Founder Paul Webster has spent a lot of time compiling data on every trim available of more than 175 cars currently on the […]

The State of Subscription Management – A Podcast Interview

Chatting With the Experts Digital subscriptions are an issue critical to the world of publishing. So it’s not surprising that it would be a popular topic for discussion. That’s why ZEEN101’s Pete Ericson sat down for a chat with Vahe Arabian of the State of Digital Publishing podcast. The podcast runs for about 50 minutes and […]

How To Build Your Email List and Track GA Goals – A Profitable Publishing Webinar

Strategies and Walkthroughs On May 14th, ZEEN101’s Pete Ericson and Jeremy Green hosted our second Profitable Publishing Webinar. This week’s session included the importance and ease of building your email list and how to set up and track event goals in Google Analytics. The 22-minute session was presented live to our premium customers, with the […]

Why You Should Shift Your Focus To Inbound Marketing

A New Perspective All successful publications have found ways of marketing that work for them: print mailings and cold calls, tracking subscriber (and ex-subscriber) behavior. These outbound methods are valid and will continue to be so. But when you switch to a digital publication, you open up a whole new world of opportunity and your […]

How To Make Digital Advertising Work For You

Digital Advertising That Works In Autumn 2018, at the National Newspaper Association’s annual trade show, ZEEN101’s Pete Ericson led a roundtable discussion on digital advertising. The consensus was that digital advertising is a mess (big surprise). Fortunately, when traditional methods falter, innovators will always come up with something new. You just have to think on […]

How To Create A Better User Account Experience

The Finishing Touch Most of our efforts are focused on convincing readers to become subscribers. It’s easy to forget that there is still one last step: actually purchasing the subscription. Most subscription checkouts are an afterthought: one long, scrolling page collecting all the vital information at once. As if the publication is afraid that the […]