Strategies and Walkthroughs
On May 14th, ZEEN101’s Pete Ericson and Jeremy Green hosted our second Profitable Publishing Webinar.
This week’s session included the importance and ease of building your email list and how to set up and track event goals in Google Analytics.
The 22-minute session was presented live to our premium customers, with the opportunity to ask questions in real time, and is now available to all.
But if you just can’t wait, here are some highlights:
First, Pete explains how collecting email addresses helps to fill and advance your sales funnel, starting a gentle and organic nagging of casual readers and prompting them to subscribe. He performs an onscreen walkthrough of setting up an automated email campaign through MailChimp.
Then, Jeremy discusses setting up and tracking ecommerce and event goals in Google Analytics. He demonstrates how to track a user’s path to registration and find where and how to ease the process. He provides an onscreen walkthrough of setting up your desired goals.
Don’t forget to check out our last webinar, which focused on creating special issues and tracking user behavior.
Want to join us for our next Profitable Publishing Webinar? It’s just one of the many benefits presented to our PubCare customers. See what else we can do for you.