3 simple subscription nags that work
Your reader has reached the end of their free article meter and your nag to subscribe pops into the article. What can you do to motivate readers to subscribe? Here …
Apps For Publishers
“You must have an app.” No doubt all publishers have been told this at some stage probably as a singular statement of fact, rather than part of a cogent argument. …
Creating Your Content Hub
The mantra of modern online publishing is create your content and leave it to your readers to decide where they want to consume it. It’s a noble sentiment but the …
What Does ‘Going Digital’ Actually Mean For Publishers?
Online publishing is as nuanced and diverse as print. So what are the options for publishers going digital?
Make better decisions about your site with Google Analytics
If you publish a magazine or news site online you will often be faced with decisions on how to improve the experience for your readers. The answer is quite simple: …
Simmons College publishes an issue based magazine with WordPress
Here is a great example of a WordPress publication that features regular issues and also publishes a blog for in between news: The Field Educator What’s it about? It is …
Swimming Through Mud: The State of Publishing Online
Publishing online today is like swimming through mud—difficult, unclear, tiring. Any print publisher of any stripe—book, news, magazine, school, corporate, etc.—looking to put content online is quickly overwhelmed by a …
How to create links in your articles to attract more readers
Easy and powerful. If you are writing copy you need to always link to sources. Linking properly is key to humans clicking and Google ranking your stories in search Get …
Understanding reader behavior: Google Analytics
Visitors land on your online magazine every day. Make sure you understand what they like and don’t like about your publication. This will help you make decisions on how to …
How to Choose a great web address for your magazine
Find out how to quickly uncover domain names that are available and would suit your publication. If you are just starting out with an online magazine, you need to make …
Why should you focus your publishing efforts on the web?
(Rather watch the video this article based on? It’s at the bottom) What are the biggest benefits of publishing your magazine or news site online today? Let’s define what a web …
How to price your digital magazine
I see a trend. The trend is $1.99 per month. Why? Because the Apple Newsstand (found within iTunes’ App Store) is now selling quite a lot of magazines and is …
What platform should you use for your online magazine? (Hint: WordPress)
Why WordPress? The war for attention online is brutal. Today, you absolutely positively must do these 5 things right: 1. Open your arms to Google search: let your articles get …
The Content of Your Communication is Important—Not What Carries It
The following is the introduction to my latest book #tweetsmart: 25 Twitter Projects to Help You Build Your Community (O’Reilly Media, 2012). This intro sums up my attitude toward Twitter …