Why You Should Shift Your Focus To Inbound Marketing

A New Perspective All successful publications have found ways of marketing that work for them: print mailings and cold calls, tracking subscriber (and ex-subscriber) behavior. These outbound methods are valid and will continue to be so. But when you switch to a digital publication, you open up a whole new world of opportunity and your […]

Being A Newspaper In The Digital Era: Lessons From the 2019 NYPA Conference

A Rough Season Newspapers are caught between a rock and a hard place. That’s the takeaway from this year’s New York Press Association Spring Conference. We had the honor of attending the Albany gathering on April 5th & 6th and between the speakers and our conversations on the showroom floor, we got a clear picture […]

How To Create A Thriving Classified Section

Theoretically Valuable Classifieds are an effective resource for a digital publication when bundled with a subscription. They are particularly salient for the readers of Small Boats Monthly – a publication for the aficionados of small watercraft. Small Boats Monthly’s audience is primarily the type of people who fix up or build or experiment with one […]

How to increase ad revenue with sponsored galleries

History and Progress Spotlight News has been covering local news from the Capital District of New York for more than 60 years. Those years of experience have given them a solid instinct for advertising, even when moving forward into the world of web-based publishing. Their online publication is good but what Spotlight News has really […]

How Your Ad-Blocker Strategy Can Win Paid Subscribers

Everyone needs an Ad-blocker Strategy Advertising is a time-honored part of the publishing world. The digital space, however, has changed the game. ‘Banner blindness’ keeps readers from registering the content of banner ads. And for any kind of pop-up ad, over 30% of site visitors have installed ad-blockers. Many browsers now build in ad blocking. […]

How To Sell Ads In A Digital World

A Hard Truth The digital advertising space is a bit of a mess. Traditional print methods don’t cut it with a digital audience. Banner ads, display ads: they just don’t work.  People either don’t see them – a phenomenon called banner blindness – or they hate them to the point of installing an ad-blocker.  Get […]

How to add a display/banner ad into your WordPress sidebar

Learn how to quickly create a linked banner ad and publish it into your sidebar. This method breaks down into a few simple steps: In your Dashboard create a draft ad Page for this and future ad work Upload the display ad image and insert it into your ad page Link the image to your […]

Google to Penalize Pages with Intrusive Popup Ads Starting January 2017 

It’s time to rethink your ad strategy if you are making readers close popup ad boxes before they can get to your article. Google announced today that it will begin penalizing pages with intrusive interstitials, commonly known as popup ads, beginning in 2017: Pages that show intrusive interstitials provide a poorer exp… Not all interstitials […]

Beautiful Mobile Ads – Padsquad – a mobile engagement platform

Sometimes it’s not so apparent how to monetize the site with advertising without sacrificing the look and feel of your design. If your team is picky with design and looking for additional monetization options, it’s time to take a look at Padsquad’s offerings. Your publication will be viewed on mobile devices of various sizes. Ads on these devices can […]

You need to teach your advertisers how to create engaging ad content

The online advertising world is evolving quickly. There are now more and more choices for online publishers to pick from as to how efficiently generate revenue for their site. Josh Macht, a columnist from fipp.com, uses the Muppets tv show as a great example of the evolution of television and how it parallels the evolution of the […]

Ad Blogging: Monitization strategy #4

#4 Ad Blogging – letting advertisers promote 24/7 on your site One of the best kept secrets in advertising is simply giving your advertisers the ability to blog their promotions on your website’s homepage. Let’s call them “ad bloggers” Instead of filling up premium space with banner ads, go ultra premium: let advertisers publish their […]

The Paywall: Monitization strategy #3

#3 Your Paywall – readers try before they buy If you think your content solves a pain point for your audience that motivates them enough to pay then you absolutely should be running a metered paywall. What is a metered paywall? Simply a metered paywall lets your reader view X number of articles over a […]

The Native Ad: Monitization strategy #2

#2 Native Ads – preserving the trust What is a native ad? Remember the advertorial in magazines? Well, native advertising is the same thing. You publish an article that is sponsored or paid as if it were a regular article. The difference is you must flag it to the reader as “Promoted or Sponsored” and […]

The Banner Ad: Monitization strategy #1:

Your audience is always willing to “pay” to read your publication. How much they are willing to pay is the unknown you must uncover. Let’s explore the possibilities and put an approach together for your publication. Before we begin, consider what your audience will tolerate: Your reader will always pay by Accepting ads, Subscribing with […]

Huffington Post publishes our how-to article on native advertising

Good advice from our very own Jesse McDougall. If you are running or considering adding sponsored content to your publication, do yourself a favor and follow Jesse’s 2 simple rules to keep you out of trouble. It’s a quick read at HuffPost. Get our free guidebook: The Publishers’ Quick Start Guide to Accelerating Digital Subscriptions

Is native advertising doomed?

This video made me laugh. It’s funny, really funny and makes me glad I have an HBO subscription so I can watch more John Oliver. John, in a completely satirical way, lambastes the entire native advertising movement. He points out that advertising and editorial are “church and state” and should never be mixed together. Is […]

Is native advertising doomed?

This video made me laugh. It’s funny, really funny and makes me glad I have an HBO subscription so I can watch more John Oliver. John, in a completely satirical way, lambastes the entire native advertising movement. He points out that advertising and editorial are “church and state” and should never be mixed together. Is […]

How to publish a native ad in WordPress

With all the discussion and growth of native advertising, we thought it was time for us to provide a simple yet effective plugin to flag an article as “Sponsored” or “Promoted” We couldn’t find a good one so we built one that’s free to download. Watch this video to see how it works: Get our free […]

73% of Publishers offer Native Advertising

Native advertising is like the old advertorial… it’s publishing an article that is really an advertisement. The ad is native to your stream of articles or blog posts. Why is this so popular now? Read on to find out!

How to promote your website address offline

Make sure that you look in every corner of your organization to spot promotional opportunities to get the word out about your website address. Get our free guidebook: The Publishers’ Quick Start Guide to Accelerating Digital Subscriptions

Advertiser blogs make serious money

What if your advertisers could compete for the #1 spot on your publication’s homepage? The homepage of your news or magazine site holds great value for your advertisers, so why not let all of them claim the spot? As a bonus why not let your advertisers change their message daily or even hourly? The Camden […]

Time to ditch your banner ads?

…unless you have a large community and readership. Forget ads and create products to sell Your biggest strength as a magazine or news publisher is that you have a community that is focused on your topic area and are passionate about it. If you do a good job building and interacting with your readers then […]

What platform should you use for your online magazine? (Hint: WordPress)

Why WordPress? The war for attention online is brutal. Today, you absolutely positively must do these 5 things right: 1. Open your arms to Google search: let your articles get easily found Paper doesn’t do it. Flip-book/digital mags rarely show up. iPad/Android mags don’t do it. PDF’s don’t do it very often. So what format […]

How to add a display/banner ad into your WordPress sidebar

Learn how to quickly create a linked banner ad and publish it into your sidebar. This method breaks down into a few simple steps: In your Dashboard create a draft ad Page for this and future ad work Upload the display ad image and insert it into your ad page Link the image to your […]