Creating Your Content Hub
The mantra of modern online publishing is create your content and leave it to your readers to decide where they want to consume it. It’s a noble sentiment but the …
Play the Long Game: Serve Your Audience First
This post was inspired by an article over on Copyblogger by Sonia Simone titled, “The Right Way to Think About Google.” Simone offers five wonderful rules to help us blogger/publishers …
How to Target Your Titles for Your Audience
There are many popular schools of thought when it comes to titling an article. Unfortunately, the trend we’re seeing lately relies too heavily on fishing: Pack ’em full of keywords …
Swimming Through Mud: The State of Publishing Online
Publishing online today is like swimming through mud—difficult, unclear, tiring. Any print publisher of any stripe—book, news, magazine, school, corporate, etc.—looking to put content online is quickly overwhelmed by a …
How to share a great article you found with your readers
A fishing publication asked me today how should I go about sharing an article with my readership?
It’s a great question and yes you do want to share (or curate) articles from other sources… and it’s simple.
Don’t design your online magazine… blueprint it (a how to)
Grab a pencil and some paper… This story starts with a person I call the frenzied editor. Not long ago I walked into the office of this publisher who was …
Your article page is more important than your homepage
Your articles are more important than your homepage. Why? Because we humans search for answers to specific questions online. And that sends us to a specific article that answers that …
What’s types of content should you publish?
Your stories are great but how to you take them further? What about audio, video, webinars and e-books? Watch this video to learn about the types of powerful content you …
You must add site search to your WordPress magazine or news publication
Problem: How do you increase the number readers to your online magazine? Solution: Create articles that readers tell you they want 1. The typical way to get your publication ranking …
Proper article formatting guidelines – a how to
You need to read this article on how-to firm up your article formatting guidelines. Do you want to let your contributors write and format any way they want? Do you want to spend …
What happens when you put up a paywall? (a magazine mini case study)
The Times of London recently reversed themselves. They removed some of the paywall that they had put up which charges subscribers to read their news. The Times decided to offer …
How to create a fabulous article in 10 minutes using video
I was talking to a couple of folks involved in real estate, a landscaper and a real estate broker. They both publish on their blog and they both realize that …