How To Use Ad Techniques To Promote Your Subscriptions
Creative Use For Existing Tools The Texan is a young publication that focuses on political news from the Lone Star state. The publication prides itself on being advertisement free, as …
How To Protect And Profit From Your Unique Content
A Different Kind of Content All content is valuable. Fortunately, just about any kind of content can be metered. Take a look at Automobl. Automobl is a new Canadian car …
How To Build Your Email List and Track GA Goals – A Profitable Publishing Webinar
Strategies and Walkthroughs On May 14th, ZEEN101’s Pete Ericson and Jeremy Green hosted our second Profitable Publishing Webinar. This week’s session included the importance and ease of building your email …
How To Create Special Issues and Track Reader Behavior – A Profitable Publishing Webinar
A New Way To Learn On May 9, ZEEN101 was pleased to host our first Profitable Publishing webinar. Our own Pete Ericson and Jeremy Green showed the audience how to …
How To Turn Your Digital Issue Into Your Sales Funnel
A New Sales Engine The transition into digital publication has been rough on newspapers. (This year’s New York Press Association Spring Conference has made that clear.) Your digital front end …
Being A Newspaper In The Digital Era: Lessons From the 2019 NYPA Conference
A Rough Season Newspapers are caught between a rock and a hard place. That’s the takeaway from this year’s New York Press Association Spring Conference. We had the honor of …
The Problem With Password-Sharing
The Black Market of Content You spend a lot of time and effort on crafting amazing content. You want your subscribers to be excited about it. You want them to …
How To Convert Subscribers With A Coupon
Everybody Loves A Bargain There’s a quick, easy way to encourage people to subscribe: add a coupon. Coupons are compelling to readers – everyone loves a good deal. They reduce …
How to increase ad revenue with sponsored galleries
History and Progress Spotlight News has been covering local news from the Capital District of New York for more than 60 years. Those years of experience have given them a …
How to Price Your Digital Publication to Retain and Increase Your Subscriptions
And now for something completely different… We talk a lot about how to woo your subscribers. But before you can start growing your digital subscriber base, you must answer a …
How To Make Your Email Marketing Smarter (And Easier) With Automation
A Tool That Goes The Distance It shouldn’t come as news that email can be a powerful tool for publishers. Building an email list is vital because people who join …
Join our webinar – Make The Most Of Your Metered Paywall
A metered paywall is a powerful tool for increasing your paid subscriptions and ZEEN101’s Leaky Paywall is as user-friendly as it gets. But even the friendliest and most powerful tool …
Subscriptions, Not Ads: Lessons Learned At ‘WordCamp for Publishers’
A Learning Experience This August, WordPress held the first ever WordCamp for Publishers in Denver, Colorado. Hosted at the Denver Post building and attended by publishers of every size and …
Hardening your metered paywall can triple paid subscriptions
The Challenge: Established Publication, New Era For 30 years, Military Living has been providing an invaluable tool to the military community: a set of guidebooks for military travel. Military personnel …
Leaky Paywall is featured on the wpinnovator podcast
Lee talks about [1:37 secs] our metered paywall plugin for WordPress – Leaky Paywall Find out more: Learn more about monetizing WordPress websites at the wpinnovator podcast Leaky Paywall Thanks Lee!
Documentation updates
We have been working hard on catching up on documentation. Here are some highlights: Leaky Paywall: How To Change the Subscription Details on a Subscribe Card Adding Fields To The …
3 simple subscription nags that work
Your reader has reached the end of their free article meter and your nag to subscribe pops into the article. What can you do to motivate readers to subscribe? Here …
Creating Your Content Hub
The mantra of modern online publishing is create your content and leave it to your readers to decide where they want to consume it. It’s a noble sentiment but the …
Make them read the blurred text – How to motivate readers to subscribe
You run a metered paywall. Your articles are getting found in Google search and they are getting shared in Facebook. Your readers arrive at your site and comb through more …
Make better decisions about your site with Google Analytics
If you publish a magazine or news site online you will often be faced with decisions on how to improve the experience for your readers. The answer is quite simple: …
How to QUICKLY find great free stock photos for your articles
Get your hands on the right free photo fast. The problem with most free stock photo sites is they suck all your time just trying to find a good photo for an article. …
How to Target Your Titles for Your Audience
There are many popular schools of thought when it comes to titling an article. Unfortunately, the trend we’re seeing lately relies too heavily on fishing: Pack ’em full of keywords …
How to create links in your articles to attract more readers
Easy and powerful. If you are writing copy you need to always link to sources. Linking properly is key to humans clicking and Google ranking your stories in search
How to build and automate your email list building
Building your magazine’s subscriber base via email is job #1. The tools today also let you completely automate the task of sending your stories to your subscribers. Watch this video …
Don’t design your online magazine… blueprint it (a how to)
Grab a pencil and some paper… This story starts with a person I call the frenzied editor. Not long ago I walked into the office of this publisher who was …
1 easy way to speed up your magazine or news site
A slow website is a problem for all publishers. Learn how to improve your site’s speed by reducing image sizes.
You must add site search to your WordPress magazine or news publication
Problem: How do you increase the number readers to your online magazine? Solution: Create articles that readers tell you they want 1. The typical way to get your publication ranking …
How to price your digital magazine
I see a trend. The trend is $1.99 per month. Why? Because the Apple Newsstand (found within iTunes’ App Store) is now selling quite a lot of magazines and is …
How to build a WordPress news site
Middlebury College recently rebuilt and launched their MiddleburyCampus.com news site. Their #1 point of pain was workflow as their current news site was slow and difficult to manage. Middlebury also publishes the …