Category: Mobile

Increase Your Subscriptions By At Least 10% With An App

Apps Are Not Optional This is probably something you’ve heard before, but it bears quite a lot of repetition: You must have an app. It’s not just how ubiquitous they are. (And they are: can you remember the last time you saw someone out and about without their smartphone? Can you remember the last time […]

A Lesson Publishers Can Learn from the Evolution of TV

I like to keep my eye on all the content industries (television, radio, movies, etc.) for clues about how the (formerly-print) publishing industry might go. Often, different industries move at different speeds and evolve in different directions. But, sometimes one industry can solve a particularly stubborn problem for themselves that creates a spill-over demand in […]

Apps sync with WordPress for true 1 click issue publishing (yes issue publishing!)

The American Bar Association’s Law Practice Today (LPT) needed to get in front of it’s audience of attorneys by providing convenient apps for a better reading experience… and doing so without creating any extra workload. The problem up till now was that producing apps to go along with a publication was time consuming, exhausting, and expensive. […]

Quartz is launching its first major mobile App – Why?

QZ.COM’s reasons for adding an App: Notifications: Quartz want to reach readers with push notifications Advertising, 42% of readers are on mobile web Native apps are preferred by 89% of the general reading public Give them the ability to get closer to their best readers Provide a convenient way for readers to watch video and […]

Facebook instant articles… should you jump in or is it AOL all over again?

This is a short and good article to get you thinking about Facebook’s Instant Articles offering. I think testing is a valid path but losing control of your relationship with your reader is something to be very careful about. Facebook can change their mind at any time and you are limited in your approach on […]

Apple pushes apps, Google pushes web… what do you do?

The digital world has revolutionized how we get our content to readers. According to the New York Times “the Internet was supposed to be a place where billions of potential users could be reached in one place, simply and inexpensively. But as Apple focuses on apps and Google pushes the mobile web, businesses are grappling with […]

App publishing is now 1 click away for People’s Pundit Daily

WordPress makes it’s easier than ever to create and charge for a digital publication on the web. But, given that apps are the preferred way to read digital content – how do you, the publisher, give readers paid access to your content in a convenient app… that doesn’t break the bank or your back? Apps […]

Apps For Publishers

“You must have an app.” No doubt all publishers have been told this at some stage probably as a singular statement of fact, rather than part of a cogent argument. But the rise of apps shows no sign of abating and whilst the traditional website is far from dead – indeed, the most recent research […]

Apps For Publishers

“You must have an app.” No doubt all publishers have been told this at some stage probably as a singular statement of fact, rather than part of a cogent argument. But the rise of apps shows no sign of abating and whilst the traditional website is far from dead – indeed, the most recent research […]

Creating Your Content Hub

The mantra of modern online publishing is create your content and leave it to your readers to decide where they want to consume it. It’s a noble sentiment but the reality of enabling this approach can be daunting, as well as time and resource intensive if not planned properly. So, how feasible is it for […]

Publisher profile: Running a metered paywall and apps… together

Profile DKonPittsburghSports is a Pittsburgh sports news site run by the award winning journalist Dejan Kovacevic (DK). DK offers readers 2 free articles using a metered paywall. The paywall is integrated with his iOS and Android apps for centralized subscriber management. After a reader views 2 articles either on his website or in his apps, […]

Does your reader need to read your publication in an app?

The short answer is yes… because your apps make it easier to read your content and brings your reader closer to you, the publisher. According to Nielson: 89% of media consumption is consumed on mobile apps Only 11% of media is consumed on mobile web. Check out their nifty chart: So YES, if you run […]

Does your reader need to read your publication in an app?

The short answer is yes… because your apps make it easier to read your content and brings your reader closer to you, the publisher. According to Nielson: 89% of media consumption is consumed on mobile apps Only 11% of media is consumed on mobile web. Check out their nifty chart: So YES, if you run a […]

Apps vs Mobile Sites: 3 Ways Apps Build Stronger Relationships with Readers

Publishers of every stripe have wrestled, at some point, with some variation of this question: Are we better off developing a slick app or a killer mobile website? Strong cases can be made for both approaches to delivering a publication to a mobile audience. Get our free guidebook: The publisher’s Subscription Accelerator™ guidebook

76% of readers will abandon your publication on their phone

These people won’t even bother trying to use a non-optimized site, or will turn to a competitor instead (article from Venture Beat) You need to run and make sure your publication is mobile optimized… now. Another shocker as of December: Mobile browsers now make up 20% of all internet traffic. And to top it off: […]