How apps actually increase digital subscription revenue (yes, really)
Having an app can increase your paid subscriptions by 10-30%. It opens up a whole new base of subscribers and improves reader experience.
Increase Your Subscriptions By At Least 10% With An App
Apps Are Not Optional This is probably something you’ve heard before, but it bears quite a lot of repetition: You must have an app. It’s not just how ubiquitous they …
How a new publisher used native apps to successfully launch their digital magazine
Tea Journey magazine quickly built up over 1500 web and app subscriptions during their first few months after launch. Watch this video to find out how they did it. For more …
A Lesson Publishers Can Learn from the Evolution of TV
I like to keep my eye on all the content industries (television, radio, movies, etc.) for clues about how the (formerly-print) publishing industry might go. Often, different industries move at …
Apps sync with WordPress for true 1 click issue publishing (yes issue publishing!)
The American Bar Association’s Law Practice Today (LPT) needed to get in front of it’s audience of attorneys by providing convenient apps for a better reading experience… and doing so without …
Quartz is launching its first major mobile App – Why?
QZ.COM’s reasons for adding an App: Notifications: Quartz want to reach readers with push notifications Advertising, 42% of readers are on mobile web Native apps are preferred by 89% of …
Facebook instant articles… should you jump in or is it AOL all over again?
This is a short and good article to get you thinking about Facebook’s Instant Articles offering. I think testing is a valid path but losing control of your relationship with …
Apple pushes apps, Google pushes web… what do you do?
The digital world has revolutionized how we get our content to readers. According to the New York Times “the Internet was supposed to be a place where billions of potential …
People’s Pundit Daily merges Web & App Platforms with the help of Leaky Paywall and UniPress
For People’s Pundit Daily (a digital magazine), the App expense and complexity is now history. PPD uses WordPress as their publishing platform, Leaky Paywall to allow readers to read a few free …
App publishing is now 1 click away for People’s Pundit Daily
WordPress makes it’s easier than ever to create and charge for a digital publication on the web. But, given that apps are the preferred way to read digital content – …
Apps For Publishers
“You must have an app.” No doubt all publishers have been told this at some stage probably as a singular statement of fact, rather than part of a cogent argument. …
Apps For Publishers
“You must have an app.” No doubt all publishers have been told this at some stage probably as a singular statement of fact, rather than part of a cogent argument. …
Creating Your Content Hub
The mantra of modern online publishing is create your content and leave it to your readers to decide where they want to consume it. It’s a noble sentiment but the …
Publisher profile: Running a metered paywall and apps… together
Profile DKonPittsburghSports is a Pittsburgh sports news site run by the award winning journalist Dejan Kovacevic (DK). DK offers readers 2 free articles using a metered paywall. The paywall is …
Does your reader need to read your publication in an app?
The short answer is yes… because your apps make it easier to read your content and brings your reader closer to you, the publisher. According to Nielson: 89% of media …
Does your reader need to read your publication in an app?
The short answer is yes… because your apps make it easier to read your content and brings your reader closer to you, the publisher. According to Nielson: 89% of media consumption …
Apps vs Mobile Sites: 3 Ways Apps Build Stronger Relationships with Readers
Publishers of every stripe have wrestled, at some point, with some variation of this question: Are we better off developing a slick app or a killer mobile website? Strong cases …
76% of readers will abandon your publication on their phone
You need to run and make sure your publication is mobile optimized… now. Another shocker as of December: Mobile browsers now make up 20% of all internet traffic. And to top it off: 60% of smartphone use is at home.
76% of readers will abandon your publication on their phone
These people won’t even bother trying to use a non-optimized site, or will turn to a competitor instead (article from Venture Beat) You need to run and make sure your …