How To Protect And Profit From Your Unique Content
A Different Kind of Content All content is valuable. Fortunately, just about any kind of content can be metered. Take a look at Automobl. Automobl is a new Canadian car …
Why You Should Shift Your Focus To Inbound Marketing
A New Perspective All successful publications have found ways of marketing that work for them: print mailings and cold calls, tracking subscriber (and ex-subscriber) behavior. These outbound methods are valid …
How To Integrate Your Paywall And Your Third Party Systems
Don’t Panic! The idea of transferring your entire print subscription database to a digital edition can be terrifying for an established publication. Fortunately, you don’t have to. Just ask Louisiana …
How To Turn Your Digital Issue Into Your Sales Funnel
A New Sales Engine The transition into digital publication has been rough on newspapers. (This year’s New York Press Association Spring Conference has made that clear.) Your digital front end …
The Problem With Password-Sharing
The Black Market of Content You spend a lot of time and effort on crafting amazing content. You want your subscribers to be excited about it. You want them to …
How To Convert Subscribers With A Coupon
Everybody Loves A Bargain There’s a quick, easy way to encourage people to subscribe: add a coupon. Coupons are compelling to readers – everyone loves a good deal. They reduce …
How To Protect Your Content With Category Restrictions
Leaky Paywall Makes Your Life Just A Little Easier A metered paywall is a necessity for a digital publication. It protects your content without locking away its value from the …
How a drumming magazine leapt into digital subscriptions with resounding success
The Project – A Proud Print History Modern Drummer is a comprehensive drumming magazine with a long history of compelling issues. Interviews with titans and rising stars, product reviews, tools …
What happens when you lock down your paywall?
Visitor traffic plummets but subscription conversions increase four fold. What should you do? Watch this video [4:06] to find what the Wall Street Journal discovered and what options you have. …
What’s the difference between a metered paywall and membership software?
There are some big differences between membership software and a metered paywall… the biggest is that the meter will let Google index and rank all your articles in search. …
How a metered paywall doubled subscriptions for a Texas news publisher
In 18 months the Austin Monitor doubled their paid subscriptions by switching to a metered paywall. Watch this video to find out how they did it. For more information about …
How a new publisher used native apps to successfully launch their digital magazine
Tea Journey magazine quickly built up over 1500 web and app subscriptions during their first few months after launch. Watch this video to find out how they did it. For more …
Add a few tweaks to your sign up page to boost subscriptions
This fantastic video from GoodUI will enlighten you as to what easy changes you can make to your subscription page to increase sales conversions. They review Harvest’s sign up page. …
46% of 25+ year-olds pay for digital news subscriptions
The trend is turning… the world of low value free information is so underwhelming that we would rather pay for access to great reporting on our special topic of interest. Your readers prefer …
Your paywall works better without counting down how many free articles are left
No big surprise, but metered paywalls work and have been working for a number of years now. It makes sense, give away a few free articles (that also happen to …
How did Tea Journey Magazine raise almost $100k on Kickstarter?
Tea Journey helps consumers make informed tea selections, properly prepare fine tea and better appreciate the artisans who craft it. Just days ago enough tea enthusiasts contributed to successfully fund …
Austin Songwriter – How to use simple yet visually powerful subscription cues
Prompting your readers to subscribe is important… but you don’t need to resort to brute force popups and flashing neon to encourage your visitors to join up. A metered paywall …
Untapped Potential for your Magazine in … Podcasts?
Ancillary content is one of my favorite topics. By “ancillary,” I mean “side content” that you produce every day in the creation of your main content. This “side content” might …
How to get to 5000 paying subscribers in 1 year
This question came in last week from a publisher looking to start up. Let’s jump in… in order to get to 5000 subscribers you need to do 2 things very well: …
How a veteran publisher monetizes it’s digital magazine archives
Metered paywall + 60 web issues = 10x more visitors from Google search and social sharing Atlantis Rising Magazine (ARM) is a digital publisher who takes full advantage of offering its …
Consider Kickstarter to crowdfund your new publication
Your main challenge as a publisher is to reach readers and build a strong relationship with them. If you are just starting out, Kickstarter can help you with both of …
Revitalization News finds digital publishing success with a metered paywall and (!) web issues
Publishing a digital magazine, newsletter, newspaper, webzine (or whatever you wan to call it) with a metered paywall in combination with live web issues is a profitable combo. Employing a metered …
How The Sunday Times ramped up its focus on subscription monetization
The Sunday Times (from the U.K.) is a great example of a publication which has launched a new look for their website using many new bells and whistles for enticing subscriptions. …
How Crunchyroll.com gets 750,000 people to pay for digital content
Like many digital offerings and publications, Crunchyroll is in a niche industry: a global video service for streaming Japanese Anime and Asian media (animated videos). Whether you publish articles, how-tos, or …
Great news for digital publishing – selling digital content just got a whole lot ‘freer’
New for 2016 is the availability of the Zeen101 WordPress plugin, Leaky Paywall, for free. “The #1 Metered Paywall for WordPress is Now Free. In a welcome and unexpected move …
The New Yorker finds success with its metered paywall
If you are considering or implementing a metered paywall you need to read this article. The New Yorker magazine has some very compelling data about the success of it’s metered …
App publishing is now 1 click away for People’s Pundit Daily
WordPress makes it’s easier than ever to create and charge for a digital publication on the web. But, given that apps are the preferred way to read digital content – …
Selling digital news archives: The Austin Monitor gets it right
Within the last year the Monitor has doubled its subscriber base (source) Knowing the value of your publication’s content is essential to long-term success – especially when your publication’s articles …
Stripe vs PayPal, what’s best for a digital publisher?
In 2014, blogger, Shannon George, wrote a detailed article comparing two online payment processors, PayPal and Stripe . The article, Paypal vs. Stripe, is a great read to understand the differences, pros, and …
Grab your reader’s attention with a great subscription footer nag
ScienceNews.org has a lot of things going right online. Not only is the subject matter totally awesome, and the photos spectacular, but they also manage to nail the metered paywall …
3 simple subscription nags that work
Your reader has reached the end of their free article meter and your nag to subscribe pops into the article. What can you do to motivate readers to subscribe? Here …
The Paywall: Monitization strategy #3
#3 Your Paywall – readers try before they buy If you think your content solves a pain point for your audience that motivates them enough to pay then you absolutely …
Make them read the blurred text – get readers to subscribe
You run a metered paywall. Your articles are getting found in Google search and they are getting shared in Facebook. Your readers arrive at your site and comb through more …
Publisher profile: Running a metered paywall and apps… together
Profile DKonPittsburghSports is a Pittsburgh sports news site run by the award winning journalist Dejan Kovacevic (DK). DK offers readers 2 free articles using a metered paywall. The paywall is …
It’s a trend: monetize your back issues
Why are readers drawn to content decades or even centuries old? The answer is a simple one: Articles that were once popular as cutting-edge news are now highly valued for …
How to Create the Most Compelling Pitch to Subscribe You Have Ever Seen
So you’ve built your digital publication. You have protected your content behind a metered paywall. A reader hits the end of his free articles and it’s time to tell him …
Let your advertisers blog on your homepage
What if your advertisers could compete for the #1 spot on your publication’s homepage? The homepage of your news or magazine site holds great value for your advertisers, so why …
How to price your digital magazine
I see a trend. The trend is $1.99 per month. Why? Because the Apple Newsstand (found within iTunes’ App Store) is now selling quite a lot of magazines and is …
What happens when you put up a hard paywall? (a magazine mini case study)
The Times of London recently reversed themselves. They removed some of the paywall that they had put up which charges subscribers to read their news. The Times decided to offer …