Apps For Publishers

“You must have an app.” No doubt all publishers have been told this at some stage probably as a singular statement of fact, rather than part of a cogent argument. …

Why do publications fail?

Stop being in the game of numbers and change to a game of members instead – Mr. Magazine This is the publishing truth. Your publication, whether it is digital, print …

How to build a WordPress news site

Middlebury College recently rebuilt and launched their MiddleburyCampus.com news site. Their #1 point of pain was workflow as their current news site was slow and difficult to manage. Middlebury also publishes the …

What is Content Marketing?

Content marketing is a hot new term in the world of marketing. And, as it is when anything new and potentially revolutionary comes along, confusion and fear about this new …