Pete walks through a few actual publications, offering advice on how to find and phrase your best member benefits to sell more paid subscriptions.
Pete and Tyler discuss how they would build a viable local news publication in the digital age, with practical tips and tactics.
Weigh the pros and cons of subscriptions v. donations as revenue models for local publishers in a continuing conversation with Pete and Tyler Channell.
Learn two ways to target and promote paid subscriptions to your free registered users
Transcript: Welcome to episode 22 of the paywall podcast. I’m Pete I’m here with Jeremy and Tyler, and we are going to talk today about one very powerful idea: How to monetize your free registration level with a paid sponsorship. If you have a free registration or you’re considering setting up a free registration level […]
Get the rundown on boosting your revenue with the simple pricing of yours publication’s digital subscription, in this five minute video.
Get the rundown on why an email newsletter is important to your paid subscriptions and a tour of a successful newsletter, in under 3 minutes.
In this MACMA webinar, Pete offers a deep dive on digital subscription revenue, with a template for success based on best practices and publisher examples.
Invest 6 minutes to learn the most important step in growing your paid subscriber base. We have implemented this strategy throughout our publisher base and the results are impressive. You will learn how to: Grow your email list Convert paying subscribers See a successful publication’s approach Watch now: Lightly edited transcript: What I’m going to […]
Adding a family plan increases your revenue options by offering readers a compelling alternative to password sharing.
This month’s update brings you a few quick updates just to make your life (and subscriptions) easier, as well as a new product preview.
Paywall Optimizer is a visual walkthrough of your subscription funnel, identifying issues and offering easy tactics for improvement.
This month, we have easy tactics for improving your subscription funnel, publisher success stories, updates for developers, and more.
Wilderness Living has built a slick, modern website with a strong, consistent user experience using no Big Tech providers.
This month, we go in depth on creating a user experience that converts casual readers to paid subscriptions, along with a few other tips.
Step #4 of our Subscription Accelerator™ framework Once you have a good paid subscription flow it’s time to consider adding new revenue products. The following 15 are easy, low hanging fruit, tactics that you can implement now to bump up your subscription revenues. If you would like to listen to the episode that inspired this […]
Step Three of the Subscription Accelerator™ Framework To recap, the Subscription Accelerator™ is our formula for revving up your paid subscriptions and, with them, your revenue (full video recording available below). Step one is collecting registered readers, by offering free but limited access to your casual and semi-casual visitors. Step two is sending your newsletter of […]
This month we have a deep dive how your email newsletter can grow paid subscriptions, along with tips and tools for your reader experience.
Step Two of the Subscription Accelerator™ Framework Is your email newsletter your #2 source of subscription revenue? Today we will cover the importance of your email newsletter. It is the number two step in the Subscription Accelerator™ framework. Please note this is a lightly edited transcript from the following video: Opportunities The first thing I […]
A framework for how publishers can grow subscriptions: from email registrations and free levels to increased traffic and paying subscribers. (Video and transcript)
When it comes to creating a subscription/membership system in WordPress, there are dozens of options available. Here at Zeen101, we are laser-focused on serving news and magazine publishers. Our Leaky Paywall product is more than your typical WordPress plugin. It’s an enterprise purpose-built solution designed to accelerate your paid subscriptions Let’s dive into specifics that […]
This month we have news on Leaky Paywall security updates, a way to fine-tune your meter, and successful examples from our publishers.
Understanding user behavior guides subscription messaging, but Western Standard has taken it a step further to aid in content creation.
With Leaky Paywall, Tea Journey Magazine has found a way to make easy money with donations, with just a few clicks of a button.
New ideas for a profitable publication Every publication is different, but even small or unusual publications can be profitable. In the third episode of the Paywall Podcast, 6 Examples of Successful Publication & Product Launches, Pete, Jeremy, share diverse examples of publishers who found creative ways to generate revenue. Listen now. Our featured publishers […]
Chatting With the Experts Digital subscriptions are an issue critical to the world of publishing. So it’s not surprising that it would be a popular topic for discussion. That’s why ZEEN101’s Pete Ericson sat down for a chat with Vahe Arabian of the State of Digital Publishing podcast. The podcast runs for about 50 minutes and […]
The Finishing Touch Most of our efforts are focused on convincing readers to become subscribers. It’s easy to forget that there is still one last step: actually purchasing the subscription. Most subscription checkouts are an afterthought: one long, scrolling page collecting all the vital information at once. As if the publication is afraid that the […]
Personal Generosity What goes around, comes around. It’s not a new philosophy and it comes in many forms and phrases, but the general idea is this: do the right thing and rewards will find their way back to you. The Coloradoan – the main news source for Northern Colorado – has hit upon a great […]
Leaky Paywall Makes Your Life Just A Little Easier A metered paywall is a necessity for a digital publication. It protects your content without locking away its value from the search engines and social media outlets that drive reach and visibility. A flexible metered paywall like Leaky Paywall can do even more. It allows you […]
feed the feed It’s no secret that the world of digital advertising is a bit of mess. Traditional advertising methods just don’t work the same way online. Web readers have developed ‘banner blindness’ that keeps them from seeing display ads and most people have ad-blockers that keep pop-ups away from their sight entirely. Publishers are […]
Einstein Magazine was chosen by Folio as 2016 and now 2017 Winner of it’s category for digital publications. It uses our IssueM toolkit for WordPress to manage live web issues. We are very proud that our issue publishing platform runs the core of this publication. Source: 2017 Folio: Ozzie Digital Award Winners Source: 2016 Folio: Ozzies Digital […]
If you are considering trying Facebook Instant Articles to drive more traffic to your site, expect mixed results. Some publishers are reporting positive results and some are bowing out. Bottom line: Facebook is in control and results can change at any time. Is it worth the risk? U.K. publishers are gaining a better understanding of […]
The Sunday Times uses a few different methods to entice readers to subscribe – all centering around it’s leaky paywall. Hop on over the this article: “How The Sunday Times ramped up its focus on subscription monetization” to see how they’ve made monetization their #1 focus. Get our free guide for publishers: The Subscription Accelerator™ guide […]
Here’s a quickie: The New York Times is integrating this four point approach to it’s digital publishing success: Presenting a greater cross-section of what the Times publishes spanning culture, opinion, and sports; Using that fuller toolbox of typography, thumbnails and visuals to better express the range of stories offered; Presenting a finite list of stories […]
Just a big FYI if you are looking for free support for IssueM head over to https://wordpress.org/support/plugin/issuem Reason 1: After starting our support in BBPress and then moving to HelpScout we noticed that no matter how much we encouraged support off the WP repo folks couldn’t resist posting there :) Reason 2: Another big reason to […]
Create unlimited coupon codes. Assign them to individual subscription levels and more. Create as many coupons as you need Coupon Options Tip: use the Reporting Tool to filter coupon usage by price. Get the Coupon Codes plugin here Get our free guide for publishers: The Subscription Accelerator™ guide Name Email(Required) NameThis field is for validation […]
How Zeen101’s WordPress Leaky Paywall, IssueM Are Revolutionizing Internet Publishing – People’s Pundit Daily Since it’s release on May 27, 2003, the WordPress content management system (CMS) has evolved from a blogging platform to an industry leader in Internet publishing. Their brilliance was in their decision to make WordPress a free, open source software for […]
Your choice of platform today can make or break your publication. With 1000’s of publishing solutions available, it can be an overwhelming decision. There is some good news in that today we know what we really need to succeed online. There are 8 things your platform must do to attract readers and keep your content flowing fast: […]
I get asked pretty regularly: What is a good magazine or news theme to start a design with? The great news is there are many themes to chose from these days… almost too many. I spent many hours combing through magazine and news themes from all the major theme publishers and selected a group that met […]
For over 10 years, the student-run and non-profit Berkeley Science Review (BSR) magazine has been publishing articles from UC Berkeley graduate students. The magazine serves to highlight the groundbreaking research occurring at the university. In just the last few years, the Berkeley Science Review jumped into the digital publishing scene. They’ve built an impressively powerful—and impressively […]
There is no right or wrong way to publish. Consider whether your audience demands information as it happens (blogging) or whether curating and packaging articles into issues serves them better. It’s up to you. Below I will cover the pros and cons of using a blogging vs. issue based approach and also combining the two. […]
I see a trend. The Apple Newsstand (found within iTunes’ App Store) is now selling quite a lot of magazines and is showing price points for publications. Many are at $1.99/mo.
(Rather watch the video this article based on? It’s at the bottom) What are the biggest benefits of publishing your magazine or news site online today? Let’s define what a web based magazine is today. If you look at the bigger publishers: Better Homes and Gardens Sports Illustrated New York Times Bostonglobe.com They are publishing on […]
…unless you have a large community and readership. Forget ads and create products to sell Your biggest strength as a magazine or news publisher is that you have a community that is focused on your topic area and are passionate about it. If you do a good job building and interacting with your readers then […]
Stop being in the game of numbers and change to a game of members instead – Mr. Magazine This is the publishing truth. Your publication, whether it is digital, print or made of sheets of steel… must serve, connect, and be one with your community. Publications fall down because the publisher broke the relationship with […]
A successful Australian publisher reveals that they have no less than 15 different revenue sources for their publications. Amazing, and yes this is what you have to do today to succeed online. If you think about your readership and their interests you might well come to the conclusion that you have a community that could benefit (and […]
Twitter—the wildly popular “micro-blogging” service—is making a giant impact on the internet, and joining the ranks of internet giants by doing so. If you’ve watched any cable news program in the last year, you’re probably already familiar with how it is helping to cure us all of the reckless habit of using sentences longer than […]
I realized the other day that I’ve now spent over ten years working with small business web sites. Has the internet even been around 10 years?! Was it really 13 years ago that I was ducking class and hiding in the school’s computer lab so I could “email” the fellow geek sitting at the computer […]
Yes. I admit that I may be biased. My life-long interest in book publishing, my background in the industry, and my general love for books, may make me an unsuitable person to declare a particular industry most-suited to participate in the world of social media. I’ll make my quick points and leave it up to […]
The world is all a-buzz right now (at least my corner of the world) about social media marketing and how to make Twitter or Facebook or YouTube or LinkedIn or Digg or Bloopt work for your business. I happen to think that these services—except for Bloopt, which I just made up—CAN work for businesses in […]