Your main challenge as a publisher is to reach readers and build a strong relationship with them. If you are just starting out, Kickstarter can help you with both of these challenges.
Raising money through crowdfunding can raise awareness… we humans want to connect with you and support your mission.
You can raise $$ and content contributions. You might just find passionate folks who could help you with articles, video, podcasts… who knows.
Best tip I found from the following article:
“We did some old-school things and contacted news outlets around the South, and that was much less successful than the emails we wrote to our friends,” he said. “It was really word of mouth, spreading it beyond networks we knew.”
Here is the original: