Everybody Loves A Bargain

There’s a quick, easy way to encourage people to subscribe: add a coupon.

Coupons are compelling to readers – everyone loves a good deal. They reduce the friction of sales funnel, giving your readers an excuse to finally subscribe.

And they’re incredibly easy to create.

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The Publishers' Quick Start Guide to Accelerating Digital Subscriptions

Digiday, which publishes content on digital marketing and advertising, has perfected the art of the coupon.

A Gentle Nudge

This is the coupon that Digiday displays when one of their non-subscribed readers has run out the meter.

There are a couple of noteworthy features.

The first is the timing – if your readers have used all of their allotted free articles, they like your content a lot. They’re already ripe to subscribe. It may only take a nudge to convert them into paid subscribers.

Offering a discount for their loyalty is an excellent nudge. Especially with an easy coupon code and a direct link to the subscription page.

Adding a visual of a subscription’s four key benefits is a little bonus nudge at the bottom.

You Have Everything You Need

And the best part? This is an incredibly easy move for you to make. You already have a subscription nag at the end of your meter. All you have to do is tweak the text and add a coupon.

And Leaky Paywall makes adding a coupon as simple as installing our Coupons Add-On and choosing a code word.

Leaky Paywall Subscribe Nag with Coupon

It’s an easy win.

Ready to convert your readers with a coupon? Looking for more ideas on turning readers into subscribers? Let’s talk.