New Uses For Old Things
We’re well into the new year and it’s time to take a look at the things we have and think:
How could that be better?
The result is a host of new ideas for using tools you already have in new and exciting ways. Now you can do AB testing on your sales copy, find walkthrough videos on making the most of your basic tools, learn how to understand reader behavior, and more.
(And just for fun, we threw in some new things too!)
You ready? Let’s go.
New Integration: SimpleCirc & Leaky Paywall
SimpleCirc is a print and digital CRM that allows you to manage multiple publications through one account.
Featured Tip: Run AB testing on your subscription nag
Should your subscription nag copy be short and sweet? Or should it include a list of benefits? Do your readers respond better to coupon codes or purchase offers?
You can use the Ad Dropper plugin to run AB testing on your nag and find the most effective sales copy. Ad Dropper allows you to create and place ads anywhere in your publication.
It works like this:
1. Create your nags as ads in Ad Dropper’s easy-to-use ad builder.
2. Designate both nags as ads for the same ad zone; Ad Dropper will automatically randomize their appearance.
3. Use UTM codes to track the clicks for each version of the ad in Google Analytics. (You can use a tool like Campaign URL Builder to generate the UTM code and use that as the link for each ad.)
4. In Google Analytics, find your as entries under Acquisition Sources, and see which ad generated more clicks.
And just like that, you’re conducting AB testing on your sales copy.
Recent Update: New Walkthrough Videos
This year, we’re renovating our Help Desk. In addition to easier-to-navigate categories, we’re adding videos that walk you through the set up process for many of our tools, including:
- Leaky Paywall
- Custom Registration Fields
- Per Level Emails
- Pay Per Post add-on
- User switching (to test subscriber access)
Check them out to learn some new tricks.
Featured Add-On: How to track reader behavior before they subscribe
Curious to know what articles your readers accessed before they decided to sign up…and which article was the deciding feature?
Leaky Paywall’s User History add-on can give you all kinds of insight into why your readers behave as they do.
New Podcast Episode
Local News Publishers: Subscriptions v. Memberships v. Donations is packed full of actionable tips and ideas for maximizing your revenue.
Though geared toward local news publishers, it answers the universal question of which revenue model you should be using. (Spoiler: It’s all three!)
The podcast can be found on iTunes, Spotify, Stitcher, Google Podcasts, and Pandora.
New Recommended Plugin: Peter’s Login Redirect
Now your admin users won’t have to navigate through the front-end to get to the dashboard every single time they log in to WordPress.
With Peter’s Login Redirect, you can set specific rules for specific user classes that send them anywhere you want upon login.
Recent Success Story
We help Deutsche Grammophon sell individual live stream concerts
Deutsche Grammophon, the classical arm of Universal Music, wanted to sell access to live stream concerts. They turned to Leaky Paywall to do it.
More tips and updates are always available on our site.
Until next time, be safe and be well!
Pete Ericson & Jeremy Green