How would you like to add 1000 new email addresses to your list in a week? This is exactly what happened when The Business Journal launched their free registration wall, and new subscribers continue to sign up.

What you need to do: Encourage readers to register on your site for free, to gain additional access to premium content.

This approach will build your email list quickly and widen the top of your sales funnel. The larger your email list is, the more subscribers will pay for full access (assuming you are regularly emailing them your teaser content to drive them back to your site).

Every new email subscriber you collect has a 10x greater chance of paying for a subscription.

If you have been considering doing this, this video will step you through the process: