Time to Accelerate
The key to your success is understanding your readers and converting them into subscribers.
This month, we’re diving into tools and techniques for understanding subscriber behavior and pulling them into your subscriber funnel.
A new behavior tracker, a guide on getting them started on the journey to paid subscriptions, tips on different products you can sell them, and the best possible way to display your content.
It’s all here. Let’s go.
Just Arrived! Leaky Paywall Insights
An all-in-one subscriber behavior platform
You requested it and we built it! Looking for an all-in-one dashboard to help you track subscriber behavior? Insights has arrived.
Insights pulls together Leaky Paywall subscriber data, Google Analytics website data, and Mailchimp data to help you track subscriber sources, messaging performance, revenues, email conversions, and more.
Make the best content decisions with both at-a-glance and drilldown detail of data.
Add another element by upgrading to Insights + Social, which also tracks social metrics from five popular social platforms.
New Release:The Publisher’s Quick Start Guide to Accelerating Digital Subscriptions
The Publisher’s Quick Start Guide to Accelerating Digital Subscriptions is a detailed introduction to the crucial first step of building your subscription funnel: creating a free registration level.
It quickly explains the whys and then launches right into the hows of the relationship between your free level and your paid subscriptions.
(It’s also just an excerpt from our Ultimate Guidebook on digital subscriptions, available by download at the end of the Quick Start Guide, when you’re ready to dive deeper.)
Download the Quick Start Guide on the website today.
New Integration: Publisher’s Service Associates
Leaky Paywall can now integrate with subscription fulfillment service, Publisher’s Service Associates. With Leaky Paywall handling the registration, all of the Leaky Paywall add-ons are available, while PSA handles the print and digital subscriptions.
New Podcast Episode
Episode 16 of the Paywall Podcast gives you exactly what it says in the title: 7 ways to successfully sell corporate, group, and bulk subscriptions.
Re-packaging your existing content for different reader groups creates new products and revenue streams.
The podcast can be found on iTunes, Spotify, Stitcher, Google Podcasts, and Pandora. Check out all episodes of the Paywall Podcast.
How to set up a drip campaign to new subscribers using Mailchimp
Once a subscriber – free or paid – registers their email address, you can automate helpful and interesting emails to build your relationship with them.
You can introduce your mission or feature your most popular articles. Introduce your authors or promote your sponsors. Really anything that encourages them to maintain or expand their involvement with you.
Mailchimp makes it incredibly easy to do. Start with 3 emails that make sense for you and your readership. You can always add more later.
Recent Success Story
The best way to publish a digital edition (spoiler: it’s not a flipbook)
An in-depth look at how magazine and news publishers alike can use IssueM to create searchable, shareable, mobile-friendly issues.
See how Stone Soup Magazine, The Business Journal news publisher, and Tea Journey are creating issues, special issues, and sponsored issues without increasing their workflow.
More tips and updates are always available on our site.
Until next time, be safe and be well!
Pete Ericson & Jeremy Green