Problem: How do you increase the number readers to your online magazine?

Solution: Create articles that readers tell you they want

1. The typical way to get your publication ranking in Google search is to look at the keyword searches that are being done online (using Google Adsense which tells you the search volume for a search). Armed with this data you will know what kinds of searches people are running in your niche. This works well but…

article search
You must have this on your site

2,  The better way is to make sure that you have a site search right on your publication. In other words have a search box on your magazine available for people to search for articles… on all your pages.

Why?

Because you want to know exactly what your visitors are looking for. And then create content based on those searches.

How do you do this?

In order to do this correctly – first use the search box built into WordPress. Find the search box widget and drag it into your sidebar… or better yet add it to the top of your site. Secondly… install a plugin called Search Meter and look at your on-site searches. Yes, that’s it… it’s easy to start tracking and the results will blow your mind.

Your ninja tool: Search Meter Plugin

Search Meter automatically records the keywords that are being typed into the search box and keeps a log for you in your WordPress admin panel. The key is that you should be tracking the search activity that’s going on within your online publication. Then once a month, or however often you like, you can log into WordPress to see exactly what the readers are searching for on your site. It also shows you which keyword searches have been unsuccessful – if their search produces no results in your site. With an unsuccessful search they’ll probably search elsewhere but now you understand the kinds of questions people have and what they’re looking for. Now you know what kind of content to create. In fact, you know exactly what articles to write because your readers are telling you that this is the information they are looking for through the keywords they are typing into that search box.

searchmeter
The Search Meter Admin Panel – a few examples of the information provided. Click for larger view.

The homerun and driver of more visitors to your site is…

Google search of course. When you publish an article based on questions readers are typing into Google search, Google will pick up your article and display them in the search results. This means new on target readers clicking on and going to your publication.

It will take you 5 minutes to set up.