Apps For Publishers

“You must have an app.” No doubt all publishers have been told this at some stage probably as a singular statement of fact, rather than part of a cogent argument. But the rise of apps shows no sign of abating and whilst the traditional website is far from dead – indeed, the most recent research […]

Publisher profile: Running a metered paywall and apps… together

Profile DKonPittsburghSports is a Pittsburgh sports news site run by the award winning journalist Dejan Kovacevic (DK). DK offers readers 2 free articles using a metered paywall. The paywall is integrated with his iOS and Android apps for centralized subscriber management. After a reader views 2 articles either on his website or in his apps, […]

Does your reader need to read your publication in an app?

The short answer is yes… because your apps make it easier to read your content and brings your reader closer to you, the publisher. According to Nielson: 89% of media consumption is consumed on mobile apps Only 11% of media is consumed on mobile web. Check out their nifty chart: So YES, if you run […]

Apps vs Mobile Sites: 3 Ways Apps Build Stronger Relationships with Readers

Publishers of every stripe have wrestled, at some point, with some variation of this question: Are we better off developing a slick app or a killer mobile website? Strong cases can be made for both approaches to delivering a publication to a mobile audience. Get our free guide for publishers: The Subscription Acceleratorâ„¢ guide Name […]

Apps vs Mobile Sites: 3 Ways Apps Build Stronger Relationships with Readers

Publishers of every stripe have wrestled, at some point, with some variation of this question: Are we better off developing a slick app or a killer mobile website? Strong cases can be made for both approaches to delivering a publication to a mobile audience. Get our free guide for publishers: The Subscription Acceleratorâ„¢ guide Name […]