How to get to 5000 paying subscribers in 1 year

This question came in last week from a publisher looking to start up. Let’s jump in… in order to get to 5000 subscribers you need to do 2 things very well: produce exclusive “can’t get anywhere else” content produce content your audience “can’t live without“ What subscribers will pay for Let’s take a look at a […]

3 simple subscription nags that work

Your reader has reached the end of their free article meter and your nag to subscribe pops into the article. What can you do to motivate readers to subscribe? Here are 3 easy to setup nags that work. 1. Embed an image that sells your subscription View a few articles on http://dynastyfootballwarehouse.com until your trigger […]

Make them read the blurred text – get readers to subscribe

You run a metered paywall. Your articles are getting found in Google search and they are getting shared in Facebook. Your readers arrive at your site and comb through more articles. They are interested. They might subscribe. How do you encourage them? Do what the Austin Monitor does: Get our free guidebook: The Publishers’ Quick […]

Publisher profile: Running a metered paywall and apps… together

Profile DKonPittsburghSports is a Pittsburgh sports news site run by the award winning journalist Dejan Kovacevic (DK). DK offers readers 2 free articles using a metered paywall. The paywall is integrated with his iOS and Android apps for centralized subscriber management. After a reader views 2 articles either on his website or in his apps, […]

What happens when you put up a hard paywall? (a magazine mini case study)

The Times of London recently reversed themselves. They removed some of the paywall that they had put up which charges subscribers to read their news. The Times decided to offer some teaser text free of charge with their articles. All their articles were previously blocked for 2 years. So why did they do this? The […]