Banner ads won’t make you (the magazine publisher) any money

…unless you have a large community and readership. Forget ads and create products to sell Your biggest strength as a magazine or news publisher is that you have a community that is focused on your topic area and are passionate about it. If you do a good job building and interacting with your readers then […]

How to price your digital magazine

I see a trend. The trend is $1.99 per month. Why? Because the Apple Newsstand (found within iTunes’ App Store) is now selling quite a lot of magazines and is showing price points for publications. Many are at $1.99/mo. Web magazines (see The Magazine, The Dish) are also converting to the $1.99 per month pricing […]

How to price your digital magazine

I see a trend. The trend is $1.99 per month. Why? Because the Apple Newsstand (found within iTunes’ App Store) is now selling quite a lot of magazines and is showing price points for publications. Many are at $1.99/mo. Web magazines (see The Magazine) are also converting to the $1.99 per month pricing model and […]