Here’s a quickie:
The New York Times is integrating this four point approach to it’s digital publishing success:
- Presenting a greater cross-section of what the Times publishes spanning culture, opinion, and sports;
- Using that fuller toolbox of typography, thumbnails and visuals to better express the range of stories offered;
- Presenting a finite list of stories so readers have a sense of completion
- Combining a select list of outside stories with Times content
This should be a four-point checklist for any news publisher.
For the first time, I see a newspaper-created product that seems utterly comfortable with the digital medium.