If you are considering trying Facebook Instant Articles to drive more traffic to your site, expect mixed results. Some publishers are reporting positive results and some are bowing out.

Bottom line: Facebook is in control and results can change at any time. Is it worth the risk?

U.K. publishers are gaining a better understanding of how Facebook’s Instant Articles can benefit them. Not all are impressed with the results.

Source: UK publishers are mixed on performance of Facebook Instant Articles – Digiday

P.S. If you are considering submitting your content to Apple News… just out:

Apple News Tweak Dings Publishers’ Websites