UK publishers are mixed on performance of Facebook Instant Articles

If you are considering trying Facebook Instant Articles to drive more traffic to your site, expect mixed results. Some publishers are reporting positive results and some are bowing out.

Bottom line: Facebook is in control and results can change at any time. Is it worth the risk?

U.K. publishers are gaining a better understanding of how Facebook’s Instant Articles can benefit them. Not all are impressed with the results.

Source: UK publishers are mixed on performance of Facebook Instant Articles – Digiday

P.S. If you are considering submitting your content to Apple News… just out:

Apple News Tweak Dings Publishers’ Websites

 

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