groupsThere is a great discussion going on on Linkedin about this question which was posed by Lorraine Phillips in the Magazine discussion group.

Here is her question:

Can someone define what the difference is between a “regular” blog and an online type magazine. Is it the amount of sections or different content that pull together for a general theme (ie departments, columns and features)? The layout? Format used ie HTML pages, WordPress or some other platform? I am not talking about flipbooks or downloadable pdfs or magazines that are in print but also have a digital offering. Any examples to illustrate your point would be much appreciated. Thanks much.

A couple of responses:

Fred Nystrom • for the past five years, I have been publishing a community lifestyle magazine aned mailing 20,000+ copies 6x a year. I am now adding online articles to attract readers throughout the interval between editions. The difference I see between blogs and online magazines stems mainly from the editorial control exerted over the content. For us, it has to fit the same criteria I use in placing an article in print. I am careful so that the online ‘blog’ does not become advertorial for the one posting it. Therefore all writers are vetted before they get access to the site. From my viewpoint, without a degree of control by the Publisher, you get inconsistency. And an inconsistent platform is not a magazine regardless of how it is delivered.

Lorraine Phillips • Took me a while to go through all the posts and thanks. After reading through it all I think it all boils down to mindset and perspective. Some people have gone out there to launch a blog and others really looked at what it takes to create a magazine (which is a craft) and then offered that in a digital format whether by blog (WordPress and others), html website, flip book, pdf, app or other. And Dean you use the word “Blogazine” in jest but I would really love to see this term in circulation (opps, magazine term), used to differentiate one from the other for those where the differentiation is important. Anybody say “I”?

Follow the discussion here!