Stop being in the game of numbers and change to a game of members instead
– Mr. Magazine
This is the publishing truth. Your publication, whether it is digital, print or made of sheets of steel… must serve, connect, and be one with your community.
Publications fall down because the publisher broke the relationship with the reader… not because of the medium (there are loads of success stories in both the print and digital space). You could argue that it is easier to deepen the relationship with your digital reader through the use of forums, email, comment moderation, membership software and social media.
This article by Mr. Magazine is a must read. It takes an excellent view on why even some big name brand publications went under. It will inspire you to serve your tribe and not worry so much about the numbers (it’s a quick read).