How a college magazine uses web issues to win readers (hint: it’s not PDFs or flipbooks)

Publishing PDFs and flipbooks to the web blocks Google search from finding your articles and prevents them from being shared in social media. As an added insult PDFs and Flipbooks are mostly unreadable on phones.

Watch this video [4:27] to see how Lynchburg College Magazine:

  1. Uses web based issues to attract new readers from search
  2. Promotes real viral social sharing
  3. And looks great on mobile devices

Software used: The free IssueM plugin for WordPress

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